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UpBuild

Values-Driven Technical Marketing

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Technical Marketing

About UpBuild

UpBuild is a boutique digital marketing agency specializing in the end-to-end optimization of the online user journey. We begin with the optimization of organic inbound traffic (SEO), monitor and analyze site performance through a backbone of advanced web analytics, and produce an exponential return through conversion rate optimization.

Whether it’s ensuring the success of a site launch or building a long-term partnership to maximize the ROI of your digital strategy, we want to build something great. We’re excited to help with what you’re building.

Founded by industry leader Mike Arnesen, UpBuild focuses on providing cutting-edge digital strategy, building the best team in the industry, and helping organizations develop technical marketing skills.

Our Sweet Spot

We know what we’re great at and we’re proud to focus on that exclusively. Our sweet spot is the overlap between the marketing skill set and the web technology stack – a specialty we call “Technical Marketing”. We pride ourselves in using our technical marketing expertise to help organizations measure, analyze, and optimize their digital properties.

Technical Marketing

Our Story

UpBuild was founded by 10-year industry veteran, Mike Arnesen, in May of 2015. After leading Portland-based agency SwellPath to a successful acquisition as the Director of Analytics & Optimization, Mike set out to build a new breed of digital agency; one that was both incredibly idealistic and committed to achieving unmatched results for clients.

One of the reasons that UpBuild exists is so that great organizations can have access to the best technical marketers in the world. We pride ourselves on building a team of folks who are exceptionally talented and passionate about what they do and provide them with the support, resources, and opportunities to do great work. We’ve intentionally moved away from the large agency way of thinking that equates more clients with success; our focus is to foster close partnerships with a small number of clients to provide truly exceptional digital marketing ROI.

At the end of the day, we’re just people who are huge geeks for optimizing the internet.

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Recent Thoughts

10 Steps to Maximize the SEO Value of Your Press Section [Guide]

April 15, 2021 By Mike Arnesen

3 Ways to Build Authority Online Without Link Outreach

April 2, 2021 By Gaby Gebo

Meta Description Length Testing Tool

March 9, 2021 By James McNulty

How to Vet a Link Builder

March 4, 2021 By Alex Ramadan

How To Find & Fix Layout Shifts with Chrome DevTools

February 25, 2021 By Danielle Rohe

In the Spotlight

Engagements

You don't have time to worry about technical marketing and SEO. We do, and what's more, we love doing it. If … [keep reading] about Engagements

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Who We Are

We're geeks. Unashamed and idealistic. We're here to do innovative work that gets results for clients we're proud to partner with.

Learn more about us

Featured Blog Posts

10 Steps to Maximize the SEO Value of Your Press Section [Guide]

3 Ways to Build Authority Online Without Link Outreach

Meta Description Testing Tool

Meta Description Length Testing Tool

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