UpBuild exists so that people who love technical marketing can make a living by doing their best work for clients they’re proud to partner with.
Our Culture & Values
We move fast and do a lot. We use these core values to keep us pointed in the right direction.
One of our early team members shared the quote, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. ” Our purpose is to make the old digital agency model obsolete by building a new one. Our purpose is to show that these values aren’t things that hold us back, but that they are what allow us to be the best technical marketers in the world.
“Will this make someone’s day better?” We use this question to make decisions on a daily basis. Will this strategy or recommendation I’m working make a client’s day better? Will getting this website to show up well in Google make a searcher’s day better? Will testing this CTA placement make a website user’s day better? Will giving a team member feedback in this way make their day better? If the answer is no, we have to ask if there’s a better way. Sometimes there’s not, but usually, there is.
We want to do work we’re proud of for clients who we’re proud to work for. If we’re not proud of what we’re doing, we’ve done something wrong along the way. This value is why we’re so selective about who we take on as a client. We ask, would we be proud to say we work with this client? Are we going to be able to get results for them that we can take pride in? This value is also final test a document should pass before being sent out: “am I proud of this work?” Finally, this value is why we put potential clients to a team vote before working on a proposal.
Whether with clients, the team, or the general public, we default to transparency. We have no trade secrets. We’ll show the numbers. The only case where we’d be non-transparent is when that transparency would set unrealistic expectations or produce a negative outcome (sharing half-baked ideas before they’re ready, revealing salary information, or, of course, anything related to confidential client information).
Hooking into transparency, we want to honest and truthful in everything we do. We’ll always do our best to avoid engaging in any deceptive optimization practices or working with unethical businesses.
Being able to focus on our work is key; this is something we all know. But this idea is vital to the success of our company. UpBuild’s mission is to create a model where technical marketers can truly focus on doing great work and not be pulled in a million directions or constantly overbooked. This focus is also what we sell to clients: the promise that we’re going to provide them with a specialist who’s focused on their needs, challenges, and success.