Analytics

Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging

Combining Lookup Tables and JSON-LD can be a powerful tool for scaling markup on multiple sites. Learn how UpBuild does it here.

One Page Checkout Funnel Tracking with Google Tag Manager

Deploy virtual pageviews via Google Tag Manager to enhance your one page checkout funnel tracking in Google Analytics.|Deploy virtual pageviews via Google Tag Manager to enhance your one page checkout funnel tracking in Google Analytics.

Injecting CRM Data Into Google Analytics with Measurement Protocol

Integrating CRM data with Google Analytics is the "Holy Grail" of web analytics. Here's how to make that dream a reality using the Measurement Protocol.|Integrating CRM data with Google Analytics is the "Holy Grail" of web analytics. Here's how to make that dream a reality using the Measurement Protocol.

Track Post Publish Date as a Custom Dimension in Google Analytics

Here's a quick tutorial on how to grab your WordPress post's publish date with Google Tag Manager and push it to a custom dimension in Google Analytics.|Here's a quick tutorial on how to grab your WordPress post's publish date with Google Tag Manager and push it to a custom dimension in Google Analytics.

Analytics Implementation Methods Go Head-to-Head

Read our 4-way head-to-head between hard-coded, tag manager, autotrack.js, and plugin-based analytics implementations. Find out which one comes out on top!|Read our 4-way head-to-head between hard-coded, tag manager, autotrack.js, and plugin-based analytics implementations. Find out which one comes out on top!