Values-Driven Technical Marketing
2020 has been interesting for several reasons, and search marketing is no exception. Between privacy-focused web initiatives, political unrest on the web, and economic changes driven by a pandemic, search marketers have a lot to adapt to.
We’ll dive into why marketers—especially PPC or paid ad marketers—will have to adapt or have their marketing campaigns die.
[Read more…] about A Win for Users and a Headache for MarketersWorking in an agency can sometimes feel like a revolving door of clients. They come, stay for a while, and then leave. At that point, you probably won’t see that client again, usually for reasons that have nothing to do with the quality of work you provided them. That is just the nature of working in an agency.
Luckily, working at UpBuild has given us the chance to re-engage with many of our past clients and optimize our process for doing so.
[Read more…] about Re-Engaging with a Previous ClientWith every deliverable UpBuild sends to a client, our primary goal is to ensure the end user can understand the document as thoroughly as possible without needing to ask us additional questions. We don’t mind questions, of course (we love them actually!), but we realize our client’s time is limited. Our time is limited. We don’t want to waste the time we do have discussing something that could have been avoided had we taken the extra step to answer it in the deliverable already.
To achieve this goal, we spend time making sure everything we send out looks a certain way, follows specific guidelines, and ultimately successfully educates the reader on the issue, what the next step should be, and who is responsible for it.
Before sending anything to a client we always ask ourselves, “will this make someone’s day better?”
In this post, I’ll go over some ways UpBuild builds its deliverables so that they provide the maximum value to the client.
[Read more…] about Optimizing Deliverables for Maximum UsefulnessGoogle will begin to protect users more aggressively from otherwise-secure websites that load insecure resources in the coming releases of Google Chrome. This type of content is known as “mixed content,” or serving content using different security protocols (HTTPS or HTTP). Google will begin to block resources from loading on an HTTPS website if the resources are not secure or using HTTPS.
What this means for your website is if you have image files, CSS, JavaScript, or third-party resources that your site relies on for display or functionality purposes, they might not work in Chrome if they are not secure. The results could end up being as small as one image not showing up, or as catastrophic as your site no longer working properly in Chrome to a non-secure JavaScript file.
If you’re currently relying on insecure resources, this change has the potential to be bad for your website, your business, and your users. [Read more…] about The Mixed Content Apocalypse and How to Stay Ahead of It
We’ve seen our fair share of Google Analytics configurations here at UpBuild. The types of analytics accounts we get to work on run the gauntlet from completely broken configurations to some seriously inspired advanced tracking setups that even have us impressed.
Even though every analytics setup is slightly different, most accounts we deal with share some pretty common errors or missed opportunities. I’ll go over those here, so hopefully, you don’t miss these while setting up your own analytics.
We're geeks. Unashamed and idealistic. We're here to do innovative work that gets results for clients we're proud to partner with.
Sign up for our updates.
