Let’s start with a premise: Medium is not the best choice for your company’s blog platform if you are looking to have your website benefit from your blog content, have full control over the success or failure of your blog, and truly own your content in the fullest sense of the word. [Read more…] about Why You Shouldn’t Build Your Company’s Blog On Medium
The Importance of Updating Keyword Research
Keeping Your Keyword Research Up to Date
Keyword research is often the cornerstone of an on-page optimization campaign, and at UpBuild, it’s one of the first things we do for a new client. We make lots of choices based on that research, but we also realize our research isn’t (and shouldn’t be)+ set in stone; it’s a living and breathing document that needs to be updated and reevaluated over time.
Let’s look at some reasons why your keyword research should be updated regularly.
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Understanding SEO Audits
While most SEOs will agree that having an SEO audit of your site done is a good thing to do, the details that surround the audit like audit method or cost of the project are somewhat polarizing among website owners and SEO-industry practitioners alike. What should be included in an SEO audit? Should the audit be free or paid? How long and in-depth should it be? When should it be done? By whom?
Let’s start with what an SEO audit is. An SEO audit is the process of evaluating a website for factors related to the site’s search engine performance, such as page titles, site speed, robots.txt, XML sitemaps, etc. The goal of an SEO audit is to improve the website’s performance in organic search engines like Google and Bing.
I will break down the when, why, who and what for SEO audits conducted by UpBuild so you can feel confident in whatever decisions you make regarding an SEO audit of your site. [Read more…] about Understanding SEO Audits
How Color Contrast Affects Conversions
I have very little aesthetic ability, but I can tell when something is too hard to read.
For example, here is “dimgray” font on a black background:
Not the easiest thing to read, is it?
We usually talk about optimizations and strategies that help improve your website’s ability to attract traffic or increase conversions but sometimes an optimization doesn’t need to have a measurable effect on the bottom line to make it worth doing. We should do them because it is the right thing to do. While we’re optimizing our sites for business-driven motivations we should also be making the web a better place. This includes making sure our sites adhere to privacy laws, treat our users with respect, and are usable by users of all types, even those with disabilities.
Today we’re going to discuss a site’s contrast and how to determine how easy a site is to read for users of all types. [Read more…] about How Color Contrast Affects Conversions
Everything You Want to Know About Using SEO Auditing Tools
SEO audit tools, both free and paid, are a great resource for everyone involved in a site’s performance and well-being, from experienced SEOs to new webmasters. Auditing tools allow everyone to get a glimpse into a site’s ‘health’ and walk away with a list of actionable steps to improve their site without having to have a technical background.
What Are SEO Auditing Tools?
SEO auditing tools ‘grade’ or ‘score’ a website or webpage based on a set of criteria unique to that auditing tool. They’re used by a wide range of professionals from SEO consultants to web designers to analytics specialists. Auditing tools come in a wide variety of incarnations from browser extensions to self-hosted crawlers.
An SEO auditing tool, while it has SEO in the name, isn’t restricted to providing only recommendations that will help a page rank organically. They can provide recommendations around any of the following: [Read more…] about Everything You Want to Know About Using SEO Auditing Tools
