UpBuild

Values-Driven Technical Marketing

Alex Ramadan

Tools We Love: Regex101.com

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The tool that we love that we’ll be highlighting today is Regex101.com, which can help you build and test regular expressions.

Regular expressions were one of the hardest things to get my head around when I first encountered them.  They appeared alien (still do sometimes), and applying them to a real-world situation at the time was difficult. I tried to “get” regular expressions for a long time with many failed attempts.

While I still don’t have the language anywhere near mastered, and wouldn’t even joke about being an expert in it, using the Regex101.com really helped me get over a lot of hurdles using the language for my day-to-day work.

While this post won’t teach you regular expressions, it will give you some tips on using Regex101.com to learn and build functioning expressions.

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The Importance of Updating Keyword Research

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Keeping Your Keyword Research Up to Date

Keyword research is often the cornerstone of an on-page optimization campaign, and at UpBuild, it’s one of the first things we do for a new client. We make lots of choices based on that research, but we also realize our research isn’t (and shouldn’t be)+ set in stone; it’s a living and breathing document that needs to be updated and reevaluated over time.

Let’s look at some reasons why your keyword research should be updated regularly.
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Filed Under: SEO

Understanding SEO Audits

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While most SEOs will agree that having an SEO audit of your site done is a good thing to do, the details that surround the audit like audit method or cost of the project are somewhat polarizing among website owners and SEO-industry practitioners alike. What should be included in an SEO audit? Should the audit be free or paid? How long and in-depth should it be? When should it be done? By whom?

Let’s start with what an SEO audit is. An SEO audit is the process of evaluating a website for factors related to the site’s search engine performance, such as page titles, site speed, robots.txt, XML sitemaps, etc. The goal of an SEO audit is to improve the website’s performance in organic search engines like Google and Bing.

I will break down the when, why, who and what for SEO audits conducted by UpBuild so you can feel confident in whatever decisions you make regarding an SEO audit of your site. [Read more…] about Understanding SEO Audits

Filed Under: SEO

How Color Contrast Affects Conversions

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I have very little aesthetic ability, but I can tell when something is too hard to read.

For example, here is “dimgray” font on a black background:

Not the easiest thing to read, is it?

We usually talk about optimizations and strategies that help improve your website’s ability to attract traffic or increase conversions but sometimes an optimization doesn’t need to have a measurable effect on the bottom line to make it worth doing. We should do them because it is the right thing to do. While we’re optimizing our sites for business-driven motivations we should also be making the web a better place. This includes making sure our sites adhere to privacy laws, treat our users with respect, and are usable by users of all types, even those with disabilities.

Today we’re going to discuss a site’s contrast and how to determine how easy a site is to read for users of all types. [Read more…] about How Color Contrast Affects Conversions