I’ve done my share of link building for clients throughout my career, but these days instead of building the links (since UpBuild consults on link building strategy, but doesn’t offer link building services), I frequently work with our clients to help them find an excellent link builder that can complement the work we’re already doing at UpBuild. To help me decide whether someone will be a good partner for our client, I have created a set of questions that I ask a potential link-building partner on our initial call or email (unless already otherwise answered by them up-front) to vet their process and services.[Read more…] about How to Vet a Link Builder
There are many choices when it comes to web analytics tools, but only one is considered the default: Google Analytics. This might not be a huge issue, but in an ever-increasing privacy-focused world, why don’t the privacy-forward analytics tools get used more often? Why are they not the standard?[Read more…] about Why Privacy-Focused Analytics Tools Aren’t Used More
2020 has been interesting for several reasons, and search marketing is no exception. Between privacy-focused web initiatives, political unrest on the web, and economic changes driven by a pandemic, search marketers have a lot to adapt to.
We’ll dive into why marketers—especially PPC or paid ad marketers—will have to adapt or have their marketing campaigns die.[Read more…] about A Win for Users and a Headache for Marketers
Working in an agency can sometimes feel like a revolving door of clients. They come, stay for a while, and then leave. At that point, you probably won’t see that client again, usually for reasons that have nothing to do with the quality of work you provided them. That is just the nature of working in an agency.
Luckily, working at UpBuild has given us the chance to re-engage with many of our past clients and optimize our process for doing so.[Read more…] about Re-Engaging with a Previous Client
With every deliverable UpBuild sends to a client, our primary goal is to ensure the end user can understand the document as thoroughly as possible without needing to ask us additional questions. We don’t mind questions, of course (we love them actually!), but we realize our client’s time is limited. Our time is limited. We don’t want to waste the time we do have discussing something that could have been avoided had we taken the extra step to answer it in the deliverable already.
To achieve this goal, we spend time making sure everything we send out looks a certain way, follows specific guidelines, and ultimately successfully educates the reader on the issue, what the next step should be, and who is responsible for it.
Before sending anything to a client we always ask ourselves, “will this make someone’s day better?”
In this post, I’ll go over some ways UpBuild builds its deliverables so that they provide the maximum value to the client.[Read more…] about Optimizing Deliverables for Maximum Usefulness