While most SEOs will agree that having an SEO audit of your site done is a good thing to do, the details that surround the audit like audit method or cost of the project are somewhat polarizing among website owners and SEO-industry practitioners alike. What should be included in an SEO audit? Should the audit be free or paid? How long and in-depth should it be? When should it be done? By whom?
Let’s start with what an SEO audit is. An SEO audit is the process of evaluating a website for factors related to the site’s search engine performance, such as page titles, site speed, robots.txt, XML sitemaps, etc. The goal of an SEO audit is to improve the website’s performance in organic search engines like Google and Bing.
I will break down the when, why, who and what for SEO audits conducted by UpBuild so you can feel confident in whatever decisions you make regarding an SEO audit of your site. [Read more…] about Understanding SEO Audits