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Values-Driven Technical Marketing

Alex Ramadan

How to View Google Optimize Test Data in Google Data Studio

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Google Data Studio is a newer tool launched by Google in 2016 that lets you build custom dashboards by linking various “data sources” like Google Drive, third party CRMs, and Google Analytics in an effort to give you a “one-stop-shop” for all your data tracking needs. The tool is extremely customizable and open-ended, but for the purposes of this blog post we’re going to focus on a single objective: displaying Google Optimize test data automatically in a Google Data Studio dashboard.

We’re going to be using Google Data Studio, Google Sheets, and Google Optimize to display up-to-date CRO testing data from Optimize in our Google Data Studio dashboards (this information will come specifically from Google Analytics Experiments in Optimize). [Read more…] about How to View Google Optimize Test Data in Google Data Studio

CRO Testing Methods Beyond A/B Testing

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Reshaping the CRO Testing Conversation

If I say CRO testing, what is the first thing that pops into your head? A/B testing, right? That might even be the only thing that comes to mind, but there is so much more to conversion rate optimization than A/B testing.

Conversion rate optimization is the process of increasing the percentage of visitors to your site who complete a desired action. How you do that can vary. If A/B testing is the best path to that achieving that, then great, but it isn’t the only way; anything you do to improve your conversion rate can be considered conversion rate optimization. One size does not fit all when it comes to CRO testing. [Read more…] about CRO Testing Methods Beyond A/B Testing

Filed Under: CRO

Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging

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JSON-LD and Lookup Tables

At UpBuild, we love Google Tag Manager. We try to use it whenever possible because it can be scaled and automated to a certain degree; it’s also really easy to get really nerdy with it, which we like to do. Today we’re going to look at a very specific use of Google Tag Manager and its Lookup Table feature.

Google Tag Manager (GTM) has been extremely useful when it comes to helping streamline tracking on individual sites, but can get a little tricky when we want to track simple things on multiple domains in the same family of sites. How can we scale using GTM? Lookup tables to the rescue! [Read more…] about Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging

Indexation with JavaScript and GTM: A Quick and Dirty Test

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Google and JavaScript: Will They Or Won’t They?

There has been a lot of talk about what Google will crawl and index and what it won’t when it comes to Javascript.

The one constant we’ve found is that no one really knows what Google’s crawler will do with your Javascript content. It might crawl it. It might execute it. It might index it. Unfortunately, the decision seems to be made on a case-by-case basis.

With that in mind, we decided to throw our anecdotal results into the fray to demonstrate what Google will do in this very limited case. We also hope to inspire you and your team to do what I call “quick & dirty” tests. [Read more…] about Indexation with JavaScript and GTM: A Quick and Dirty Test

Spring Cleaning Time: Get Your Website In Tip-Top Shape

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The title of this post could have also been, “No Better Time Than The Present” because it’s true, but since it’s spring, I went with spring cleaning theme.

Let’s be honest: you’ll never have enough time to give your website(s) a thorough check up unless you make the time. So, why not now? There is no better time than right this second to review your website’s analytics setup, targeting strategy, error logs, etc.

I’ve tried to highlight some areas that will provide the most value compared to the time it takes to review them, but every site is different, so use this as a jumping off point for ideas on what you can do a spring check up on. [Read more…] about Spring Cleaning Time: Get Your Website In Tip-Top Shape