I have very little aesthetic ability, but I can tell when something is too hard to read.
For example, here is “dimgray” font on a black background:
Not the easiest thing to read, is it?
We usually talk about optimizations and strategies that help improve your website’s ability to attract traffic or increase conversions but sometimes an optimization doesn’t need to have a measurable effect on the bottom line to make it worth doing. We should do them because it is the right thing to do. While we’re optimizing our sites for business-driven motivations we should also be making the web a better place. This includes making sure our sites adhere to privacy laws, treat our users with respect, and are usable by users of all types, even those with disabilities.
Today we’re going to discuss a site’s contrast and how to determine how easy a site is to read for users of all types. [Read more…] about How Color Contrast Affects Conversions