Reshaping the CRO Testing Conversation
If I say CRO testing, what is the first thing that pops into your head? A/B testing, right? That might even be the only thing that comes to mind, but there is so much more to conversion rate optimization than A/B testing.
Conversion rate optimization is the process of increasing the percentage of visitors to your site who complete a desired action. How you do that can vary. If A/B testing is the best path to that achieving that, then great, but it isn’t the only way; anything you do to improve your conversion rate can be considered conversion rate optimization. One size does not fit all when it comes to CRO testing. [Read more…] about CRO Testing Methods Beyond A/B Testing