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Alex Ramadan

Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging

August 29, 2017 by Alex Ramadan Leave a Comment

JSON-LD and Lookup Tables

At UpBuild, we love Google Tag Manager. We try to use it whenever possible because it can be scaled and automated to a certain degree; it’s also really easy to get really nerdy with it, which we like to do. Today we’re going to look at a very specific use of Google Tag Manager and its Lookup Table feature.

Google Tag Manager (GTM) has been extremely useful when it comes to helping streamline tracking on individual sites, but can get a little tricky when we want to track simple things on multiple domains in the same family of sites. How can we scale using GTM? Lookup tables to the rescue! [Read more…] about Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging

Filed Under: Analytics

Indexation with JavaScript and GTM: A Quick and Dirty Test

June 28, 2017 by Alex Ramadan 2 Comments

Google and JavaScript: Will They Or Won’t They?

There has been a lot of talk about what Google will crawl and index and what it won’t when it comes to Javascript.

The one constant we’ve found is that no one really knows what Google’s crawler will do with your Javascript content. It might crawl it. It might execute it. It might index it. Unfortunately, the decision seems to be made on a case-by-case basis.

With that in mind, we decided to throw our anecdotal results into the fray to demonstrate what Google will do in this very limited case. We also hope to inspire you and your team to do what I call “quick & dirty” tests. [Read more…] about Indexation with JavaScript and GTM: A Quick and Dirty Test

Filed Under: End-to-End

Spring Cleaning Time: Get Your Website In Tip-Top Shape

May 16, 2017 by Alex Ramadan Leave a Comment

The title of this post could have also been, “No Better Time Than The Present” because it’s true, but since it’s spring, I went with spring cleaning theme.

Let’s be honest: you’ll never have enough time to give your website(s) a thorough check up unless you make the time. So, why not now? There is no better time than right this second to review your website’s analytics setup, targeting strategy, error logs, etc.

I’ve tried to highlight some areas that will provide the most value compared to the time it takes to review them, but every site is different, so use this as a jumping off point for ideas on what you can do a spring check up on. [Read more…] about Spring Cleaning Time: Get Your Website In Tip-Top Shape

Filed Under: End-to-End

Optimizely Recon with Google Console

March 22, 2017 by Alex Ramadan Leave a Comment

Today we have a quick tip for you that will make exploring the types of Optimizely experiments a website is running a breeze.

The below script, when pasted into the developer console, will return the following information about the current Optimizely setup of the site you’re on:

  • Experiment ID
  • Experiment Name
  • Experiment URL

[Read more…] about Optimizely Recon with Google Console

Filed Under: End-to-End

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