JSON-LD and Lookup Tables
At UpBuild, we love Google Tag Manager. We try to use it whenever possible because it can be scaled and automated to a certain degree; it’s also really easy to get really nerdy with it, which we like to do. Today we’re going to look at a very specific use of Google Tag Manager and its Lookup Table feature.
Google Tag Manager (GTM) has been extremely useful when it comes to helping streamline tracking on individual sites, but can get a little tricky when we want to track simple things on multiple domains in the same family of sites. How can we scale using GTM? Lookup tables to the rescue! [Read more…] about Using JSON-LD and Lookup Tables to Streamline Multi-Site Tagging