Why don’t my Facebook conversions match my website conversions?
If you’re tracking Facebook Ads conversion data in both Facebook and in Google Analytics, you may notice a discrepancy between the two numbers. It’s common for metrics not to match up exactly one-to-one across measurement platforms, but if there’s a large discrepancy, it’s worth looking into. One inaccuracy anywhere along the flow of information from your website to Facebook can result in the two data sets looking pretty different, so all points of data collection, from the website to the pixel, to the ad conversion, need to be evaluated.[Read more…] about Solving Facebook Data Discrepancies