Gaby Gebo

You’re sitting on LinkedIn and you see an article about growing your business through organic search with SEO. One of the first things the article mentions is building authority online by getting links to your site from other high authority websites. 

So you work with your PR team or hire an outside link-building agency and work on getting links.

The email you send:

“Hi, our site is relevant to your industry, please give us a link.”

[Read more…] about 3 Ways to Build Authority Online Without Link Outreach

Why Duplicate Content is Bad for SEO Health

Search engines have a limited amount of resources with which to crawl and understand a website. So when a bot, like Googlebot, is crawling a website to see what the pages are all about, the bot may choose not to waste their crawl budget crawling or indexing pages that look like multiple versions of the same page. 

Search Engine Journal lists duplicate content as a factor that can “significantly reduce your site’s crawling potential.” When describing best practices for managing your URL inventory, Google explains that eliminating duplicate content allows bots to “focus crawling on unique content rather than unique URLs.” If search engines aren’t crawling, indexing, or showing your pages in the search results, this will inevitably affect your website’s ability to drive traffic.

[Read more…] about A 5-Step Process for Dealing with Duplicate Content