In order for a business to have a long-term, successful online presence, it’s important to have a robust overall digital strategy that includes search engine optimization and social media optimization (among other things). While none of us at UpBuild are experts in social media, we do see the impact and support social media provides to SEO on a daily basis.[Read more…] about 3 Easy Ways to Level Up Your Social Media
With the internet and social media constantly joining people together from all around the world, we are now being exposed to all kinds of new places and travel experiences that would have been considered ‘off-the-beaten-path’ until now. According to Travel Mindset, social media has become a new form of a travel guide that not only advises people on where to travel, but actually how to go about traveling to and experiencing a particular destination. But how exactly does any given social media platform actually persuade someone to travel to a specific location around the world? It’s largely done through influencer marketing.
By now, pretty much everyone has heard about influencer marketing. If you haven’t heard about it yet, you can learn more about influencer marketing on our previous blog post by Danielle Rohe. Right now, travel influencer marketing is huge on social media, especially on Instagram where people seem to be living vicariously through influencers’ photos. While a picture can be worth a thousand words, Instagram photos can only be so helpful when it comes to planning your next getaway. Sharing entire travel guides, or e.g. a list of 10 places you must see in a certain country, on Instagram just isn’t the most user-friendly experience. That’s why many social media travel influencers also use a blog to supplement their social media platforms.[Read more…] about SEO Tips for Travel Bloggers
Many companies have been writing blog posts for years – blogs are a great way to drive awareness, leads, and sales from a website. However, the internet, particularly Google, changes fast. The way things worked 5 years ago can be completely different from the way things work today. So, even though these companies are adapting with the times and writing blog posts that may be optimized for today’s SEO, they still have posts from years back sitting on their sites that might not be quite up to standard. It’s easy to focus on creating new content and leave old blog posts in the past, but really, these old blog posts could be missed opportunities to bring in new qualified leads. Giving these old posts a content refresh could not only increase their position in Google rankings, but also give them a chance to gain more traffic and increase visibility to their brand as a whole. Here is how to give those old blog posts the update they might need to get them better rankings.
Here at UpBuild, we totally understand that business owners and marketing teams have a lot on their plate. They want to make sure that everything is in tip-top shape, but some things may still fall to the wayside. A lot of the time, one thing that can get put on the back burner is the business’s website and SEO performance. We want to make it as easy as possible to improve a site’s SEO, even when you might be busy with a million other things. So, here are 5 simple ways to improve your site’s SEO right now.[Read more…] about 5 Simple Ways to Improve Your SEO Right Now
Here at UpBuild, we deeply understand the value of keyword research and how much of an impact it can have on your website’s success. We typically see that most people are aware of the importance of keyword research, but many times people don’t know exactly where to start. Keyword research can be an extensive project, so that is why we are here to provide a simple step-by-step process that will help you build a narrowed-down list of keywords to give your content focus and optimize your website for search engines.