Page titles are a fundamental aspect of search engine optimization. A page title not only helps to increase the prominence of your pages for target keywords in search results, but a well-written one can help earn the click over a competitor’s page.
The challenge in page title optimization is finding the right balance between the keywords you want to target, the message you want to convey, and the limitations on the overall page title length. Google will truncate your page title if it is too long – and that limitation is what marketers have tried to pinpoint for as long as that’s been the case.[Read more…] about A Closer Look at Page Title Length