James McNulty

Page titles are a fundamental aspect of search engine optimization. A page title not only helps to increase the prominence of your pages for target keywords in search results, but a well-written one can help earn the click over a competitor’s page.

The challenge in page title optimization is finding the right balance between the keywords you want to target, the message you want to convey, and the limitations on the overall page title length. Google will truncate your page title if it is too long – and that limitation is what marketers have tried to pinpoint for as long as that’s been the case.

[Read more…] about A Closer Look at Page Title Length

In September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.

[Read more…] about Automating Pagespeed Insights Using Google Sheets [Updated Template]