Values-Driven Technical Marketing
In September we wrote about how title tags are measured in Google search results. We also released an accompanying title tag testing tool based on our findings.
We received wonderful feedback from the community, and even a couple of requests for a meta description length testing tool — so we made one!
[Read more…] about Meta Description Length Testing ToolPage titles are a fundamental aspect of search engine optimization. A page title not only helps to increase the prominence of your pages for target keywords in search results, but a well-written one can help earn the click over a competitor’s page.
The challenge in page title optimization is finding the right balance between the keywords you want to target, the message you want to convey, and the limitations on the overall page title length. Google will truncate your page title if it is too long – and that limitation is what marketers have tried to pinpoint for as long as that’s been the case.
[Read more…] about A Closer Look at Page Title LengthGoogle Analytics has recently released a closed beta of a new Phone Analytics feature. We were fortunate enough to be able to test this out for an UpBuild client. Here’s what we’ve learned so far.
[Read more…] about Google Phone Analytics: First Look & Set Up GuideWhen it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.
My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.
[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google AnalyticsIt’s been a while since I last used Google Optimize. After logging in recently I was quite impressed to see just how far the platform has come. If you’re not familiar (or haven’t looked at it in a while), I highly recommend checking it out. Here’s an article we wrote a while back that should give you an understanding of how it could be used for various user experience experiments.
Despite the vast customization options that Google Optimize now provides, there are some experiments that Google Optimize still can not perform. When we can’t run the tests we need on Google Optimize, we turn to Google Tag Manager, a tactic I thought I’d share today.
[Read more…] about How To Run Split Tests on Outbound Links with Google Tag Manager
