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James McNulty

About James McNulty

James McNulty was born in Sidcup, Kent England in 1985. James now lives in North Richland Hills, Texas with his wife Megan, and two dogs Colin and Davey. James has been building websites since 1999 and is currently a Senior Marketing Strategist at UpBuild.

Keep up with James on Twitter

A Closer Look at Page Title Length

September 30, 2020 by James McNulty Leave a Comment

Page titles are a fundamental aspect of search engine optimization. A page title not only helps to increase the prominence of your pages for target keywords in search results, but a well-written one can help earn the click over a competitor’s page.

The challenge in page title optimization is finding the right balance between the keywords you want to target, the message you want to convey, and the limitations on the overall page title length. Google will truncate your page title if it is too long – and that limitation is what marketers have tried to pinpoint for as long as that’s been the case.

[Read more…] about A Closer Look at Page Title Length

Filed Under: SEO

Google Phone Analytics: First Look & Set Up Guide

July 1, 2020 by James McNulty Leave a Comment

Google Analytics has recently released a closed beta of a new Phone Analytics feature. We were fortunate enough to be able to test this out for an UpBuild client. Here’s what we’ve learned so far.

[Read more…] about Google Phone Analytics: First Look & Set Up Guide

Filed Under: Analytics

Formstack for Salesforce – Tracking iframe Forms in Google Analytics

April 15, 2020 by James McNulty Leave a Comment

When it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.

My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.

[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google Analytics

Filed Under: Analytics

How To Run Split Tests on Outbound Links with Google Tag Manager

January 28, 2020 by James McNulty Leave a Comment

It’s been a while since I last used Google Optimize. After logging in recently I was quite impressed to see just how far the platform has come. If you’re not familiar (or haven’t looked at it in a while), I highly recommend checking it out. Here’s an article we wrote a while back that should give you an understanding of how it could be used for various user experience experiments.

Despite the vast customization options that Google Optimize now provides, there are some experiments that Google Optimize still can not perform. When we can’t run the tests we need on Google Optimize, we turn to Google Tag Manager, a tactic I thought I’d share today.

[Read more…] about How To Run Split Tests on Outbound Links with Google Tag Manager

Filed Under: CRO

Automating Pagespeed Insights Using Google Sheets [Updated Template]

October 8, 2019 by James McNulty 22 Comments

In September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.

[Read more…] about Automating Pagespeed Insights Using Google Sheets [Updated Template]

Filed Under: SEO

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