Values-Driven Technical Marketing
When it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.
My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.
[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google AnalyticsIt’s been a while since I last used Google Optimize. After logging in recently I was quite impressed to see just how far the platform has come. If you’re not familiar (or haven’t looked at it in a while), I highly recommend checking it out. Here’s an article we wrote a while back that should give you an understanding of how it could be used for various user experience experiments.
Despite the vast customization options that Google Optimize now provides, there are some experiments that Google Optimize still can not perform. When we can’t run the tests we need on Google Optimize, we turn to Google Tag Manager, a tactic I thought I’d share today.
[Read more…] about How To Run Split Tests on Outbound Links with Google Tag ManagerIn September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.
Before you publish a container in Google Tag Manager it’s important to check that your tags are working perfectly to avoid any unexpected errors. Fortunately, Google Tag Manager provides a native Preview mode. However, when it comes to structured data markup, it can be a little challenging to test before publishing.
This post outlines a useful trick that we use here at UpBuild to test our structured data tags using Google’s Structured Data Testing Tool while your container remains unpublished.
An UpBuild client recently asked why the image in Google featured snippets are often provided by a different website than the one from which the text content is taken. This has been the case for quite some time now and it’s fair to say that while a page may provide the most useful answer, the same page might not convey the most useful visual.
There is a system in place for images; we just (as is the case with most things Google does) don’t know exactly what it is, and it appears to be different than the one for text. SEOs talk a lot about how to structure text for featured snippets – I wanted to see if we can definitively learn how to get an image included in featured snippets too.
[Read more…] about How To Get Your Images in a Featured Snippet
