A blog is a great way to regularly produce content that helps new people discover your site and keep returning users engaged. Over time, however, you may find your blog falling into the trap of producing repetitive, disengaging, and, dare I say it, useless content.
If this does happen, you may wind up with multiple pages targeting the same keywords, competing with each other in search, and ultimately cannibalizing your site’s prominence for your target keyword altogether.
I’m going to walk through how I conduct a blog content audit to uncover the blog posts that are yielding great results, and the plan of action to take for the ones that are underperforming, and possibly negatively affecting organic search results altogether.[Read more…] about How To Conduct a Blog Content Audit