As Technical Marketers, it’s important that we research and understand the search landscape. It’s time we took a look at voice search.
Let’s first clarify that traditional text-based Google Search as we know it isn’t going anywhere. We all know, the SERP has become an ever-changing robust environment and the days of ten blue links are gone. Voice search is nothing new, it’s been around for quite a while, but with the release of Google Home, it has reignited the way we as search marketers look at it. With machine learning on the forefront, Google’s evolution into AI is rapidly underway, and voice search could be a foreshadowing for us all to prepare.