I remember when responsive design wasn’t even a thing, but after the introduction of the iPhone, mobile device compatibility became the new normal.
Adopting mobile usability was not only a progressive move for website owners, it was a great segue for Google to introduce more signals into their algorithm. In the early days, Google Search results could be easily manipulated. After seeing the impact this had on the quality of their search results, Google was forced to become increasingly complex with how SEO was treated and introducing usability became one of those factors.
Mobile-friendliness has rapidly become integral to SEO, and sometimes all that it takes to fail a mobile-friendly test is improperly embedded content.
Let’s fix that.