Google Optimize (replacing the deprecating Google Content Experiments) is, at its core, an A/B testing platform. A/B testing is nothing new, so what makes Google Optimize so special?
It ain’t easy being a search engine bot: crawling all day and night; trying to organize, categorize, and understand the quality of each page on the internet; analyzing language, context, and themes. But a bot don’t stop! “Please sir, I want some more” – this is the voice of a bot, craving more content from your site! At some point, we need to stop and ask ourselves: what if we have a page on our site, and a bot isn’t able to crawl it? This is the plight of an orphaned page. So, let’s find them and fix them!
[Read more…] about Orphan Pages: How To Find, Fix and Verify
Internal Site Search is a powerful and underutilized website feature. While there are no direct SEO benefits from implementing Site Search (wait don’t leave yet, I said no direct benefits!), the information it provides can be used to understand and improve visitor behavior, allowing you to address areas of low or lost engagement (hello indirect SEO benefits!)
Understanding what your visitors are looking for, but can’t find, on your site can help you understand how Google is ascribing value to your site. You may already have the content your visitors need, but if they cannot easily find it, are you sending the right signals for Google to evaluate it? As Google’s algorithms become more complex, it is a high probability that user engagement is (or will be) correlated with being a factor for positive organic positioning. Utilizing Site Search to understand the signals your website is sending is more important now than ever.
I remember when responsive design wasn’t even a thing, but after the introduction of the iPhone, mobile device compatibility became the new normal.
Adopting mobile usability was not only a progressive move for website owners, it was a great segue for Google to introduce more signals into their algorithm. In the early days, Google Search results could be easily manipulated. After seeing the impact this had on the quality of their search results, Google was forced to become increasingly complex with how SEO was treated and introducing usability became one of those factors.
Mobile-friendliness has rapidly become integral to SEO, and sometimes all that it takes to fail a mobile-friendly test is improperly embedded content.
Let’s fix that.