Content is not a one size fits all approach, and I promise, not everything on the web has to be upwards of 1,000 words. Your website’s copy should take many different forms and serve many different purposes that are as diverse as the needs as your target users. When it comes to building out informational content, there are two big categories it tends to fall into: evergreen content and fresh content or what I feel the need to deem ‘deciduous content’. As evergreen’s opposite, it seems only fair to round out the tree analogy for this content type that is more seasonal or timely.[Read more…] about Evergreen vs. Blog Post Content
Googlebot is good at its job. It masterfully navigates the web’s nooks and crannies to crawl webpage after webpage. Sometimes it’s a little too good at its job, and it crawls and indexes pages that we never meant for it to access in the first place, let alone surface in the SERPs. It happens to the best of us, so here’s a guide on how to deindex pages from Google.[Read more…] about How to Deindex Pages from Google
What Does Client Discovery Mean?
Client Discovery (more affectionately known as The Client Disco) is how we refer to Sales at UpBuild. We choose to call it a ‘discovery’ because our goal in communicating with prospects is to find out whether we’re going to have a mutual fit, rather than one-sidedly pushing our services no matter the situation, needs, or joint capabilities.
During our initial 30-minute discovery call, we ask a number of questions that allow us to better gauge whether an engagement will be successful and identify any roadblocks to see if there’s a way around them or if they could be potential deal breakers.
We also like to use this time to learn more about the organization itself, so that we can take that information and distill it for the rest of the UpBuild team for our client vote.
“UpBuild exists so driven and passionate technical marketers can do their best work, in their ideal environment, for clients whom they’re excited to work for.”
This post is going to focus on the ‘ideal environment’ part, namely the physical element of where we do our best work. UpBuild is a 100% distributed company with team members located all across the U.S. Despite and as a result of these differences in location, we all have the shared experience of working remotely. We talk about it a lot, swapping pro-tips, commiserating on down Wi-Fi, and sharing links to home office gear.
What do we mean when we say “ideal environment”? I’ll let the UpBuild Team tell you where we each do our best work.
During our Spring 2018 Team Day, I presented my takeaways from CXL Live to the team. The theme of the presentation was ‘Expectations’: setting, meeting, and exceeding them. In the spirit of one of our Core Values, Betterment, I wanted to make sure we were setting everyone (clients and team members alike) up for success by connecting the dots between what we promise in the Client Discovery Process and how we fulfill those promises in our Engagements.
[Read more…] about Lessons in Setting, Meeting, & Exceeding Client Expectations