We’ve all said it. I’m not aiming to denigrate it. But here’s the thing: we can do better than merely chiming in with ‘from an SEO perspective…’ Sure, as the SEO expert with a seat at the marketing table, it’s our job to be the SEO voice of reason, piping up when somebody proposes implementing a significant SEO roadblock, e.g., “from an SEO perspective, folks, adding a robots noindex tag across all of our product pages is no bueno”.[Read more…] about “From an SEO Perspective” – An SEO’s Perspective
Marketers spend a lot of time and energy working on our blogs and convincing the rest of the team of our blog’s importance in one way or another. Whether that’s related to recency of content to encourage more consistent Googlebot crawls, or tied to a more concrete metric like eCommerce revenue driven by the blog, having a bit more information about how our site visitors are interacting with the site after visiting the blog can be a valuable tool. A Custom Dimension in Google Analytics to track blog visitors is a great place to start collecting that data.[Read more…] about How to Create a Google Analytics Custom Dimension for Blog Visitors via Google Tag Manager
Over the years, we’ve worked with clients to overcome challenges they’ve had in righting the SEO ship across their international site iterations. When these clients come to us, they’ve often invested time and energy in the past to get international SEO tasks implemented, but have seen initiatives quickly fall to the wayside due to time zone differences, differing priorities, and ambiguous next steps and never saw international SEO successfully taken over the finish line.
This is where we’re so happy to come in. Because international offices are basically remote cohorts, working with them is our jam at UpBuild. We fully understand what it’s like when you’re communicating with people who aren’t simply sitting in the cubicle next to you.[Read more…] about International SEO Implementation Tips for International Teams
Formstack for Salesforce
Formstack is a great little online form solution that integrates nicely with Salesforce. When you’re managing your inbound CRM via Salesforce, you can use Formstack to build native Salesforce forms on your website that will feed submissions directly into Salesforce. What we want here is an additional piece of the equation, connecting that form submission to our Google Analytics data.[Read more…] about Super Simple Formstack for Salesforce Google Analytics Tracking
Content is not a one size fits all approach, and I promise, not everything on the web has to be upwards of 1,000 words. Your website’s copy should take many different forms and serve many different purposes that are as diverse as the needs as your target users. When it comes to building out informational content, there are two big categories it tends to fall into: evergreen content and fresh content or what I feel the need to deem ‘deciduous content’. As evergreen’s opposite, it seems only fair to round out the tree analogy for this content type that is more seasonal or timely.[Read more…] about Evergreen vs. Blog Post Content