At UpBuild we use jQuery for our custom Google Tag Manager (GTM) event tracking, identifying and tagging unique elements that users interact with on a website by writing selector-based jQuery code. We’re always looking for new efficiencies and Google Chrome Extensions are always welcome in our analytics arsenal.
For clean analytics tracking, ‘unique’ is going to be the key word here. Oftentimes engagement points across a site can reasonably use the same CSS formatting. This may lead to issues with selecting a non-unique selector, muddying up data by tracking multiple button clicks when only one is actually clicked. [Read more…] about Chrome Extensions We Love: jQuery Unique Selector