We recently had a client switch marketing automation platforms to Pardot (a solution by Salesforce) due to its B2B specialty. As the keepers of the Google Analytics, we needed to ensure we had a seamless transition tracking the different forms, demos, and gated content across the site.
For SEO purposes, we recommended that the Pardot forms be housed within an iFrame on our client’s domain, rather than a separate Pardot landing page ( this allows us to retain the page equity within our site). For scalability, we track form submissions as Google Analytics Events.
How do we track Pardot form submissions as Google Analytics Events?