Maintaining a Google My Business listing has become a must for local SEO. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact.[Read more…] about How to Optimize a Google My Business Listing
With approximately 380 new websites created every minute, the rush to find the best content management system is palpable. Every year there seem to be more and more platforms, each one more user-friendly than the next. With so many options, how does one choose?
As technical marketers, we always want our clients to have the best CMS that works for their specific needs, but we also hope they have great SEO capabilities. So, how do the top content management systems rank in terms of SEO friendliness? While not at all exhaustive, we’ve categorized some of the most popular content management systems.
With the advent of cryptocurrencies such as the famous Bitcoin (I’m still waiting to recoup my losses), Etherium (I’m still waiting to recoup my losses), Litecoin (I’m still waiting to recoup my losses), and hundreds more, the general public has been made aware of a far more interesting (in my humble opinion) invention: blockchain. How will this new technology affect the internet and for the purposes of this blog post, the work of digital marketers?
What is Blockchain?
A relatively new concept developed in 2008, blockchain is the reason cryptocurrencies are able to exist. This technology is essentially a digital ledger of economic transactions, where everyone part of a transaction has an immutable record, rather than through a centralized platform. Basically, blockchain is a fancy, incorruptible Google Sheet with its sharing settings set to public.
This technology makes it almost impossible to falsify data, while also creating a permanent record from start to finish. Cryptocurrencies are just the beginning, blockchain can also be used to record virtually anything of value, not just money, which calls for endless possibilities across various industries. This includes healthcare, banking, internet privacy, manufacturing and can even change the way we vote. So how does this new technology relate to digital marketing and how will it affect the way marketers do their jobs in the future?
For years, my morning routine has been an afterthought, a groggy welcome to a new day and a prolonged transition to a wakeful state. Not to mention, remote work makes it incredibly easy to sleep until the very last minute. Waking up at 8:55 am was not unusual for me, and neither was the guilt of wasting so much time. I’ve always been a late riser, but not a proud one. In an attempt at self-improvement, increased productivity and general curiosity, I decided to change one major habit in my life: my alarm time.