Living with a graphic designer has taught me a lot about color: Pantone, color theory, and how color can make or break a brand. But color is not just important for graphic or brand designers, it’s important to SEOs. While it may be easy to overlook, the colors clients choose for a site, especially for text content, and how those colors contrast with the background can be the difference between a mobile-friendly pass from Google or a list of errors during a mobile performance audit. Additionally, insufficient contrast makes it harder for visually impaired users to browse the site. So let’s dig a little deeper into why color is so important and how to get it right.[Read more…] about Color Contrast for SEO and Accessibility
This past September, my girlfriend and I decided to leave Chicago winters for good and find ourselves a new home. So we packed our car with all our belongings, including our dog Morris, and began our year-long cross country road trip. We got rid of our apartment, sold our belongings, and secured Airbnbs along the way. Making this trip happen took a lot of effort, but let’s make no mistake, our ability to go on this adventure was made possible by one thing: remote work.[Read more…] about Being a Digital Nomad at UpBuild
Keyword research is the foundation of any good SEO strategy: strategically mapping terms and phrases to pages on your website can help bring in more traffic, more leads, and increased brand awareness. However, when it comes to finding the right keywords for your website, it can be easy to fall in the trap of choosing highly trafficked terms instead of lower-traffic but highly relevant keywords. Let’s take a look at why prioritizing search intent is important for your keyword research strategy.[Read more…] about Optimizing for Search Intent
Personally Identifiable Information (PII) is a no-no when it comes to collecting analytics data. Not only is it against Google’s strict guidelines, but you can also be in violation of federal, or EU legislation drafted to protect the privacy of individuals online. With that said, sometimes a flaw in your data collection can mean that PII is being passed into Google Analytics by accident. If you find PII in your analytics, what should you do and how can you prevent this from happening again in the future?[Read more…] about What to Do When You Find PII in Google Analytics Data
Webmasters are taking web accessibility (websites, tools, and technologies designed and developed so that people with disabilities can use them) more seriously, especially since usability has become critically relevant to SEO — browser behavior signals associated with user engagement have become ranking factors. At UpBuild, accessibility has become a priority, which has become reflected in our SEO audits; we now have an entire section of our SEO Audit devoted to this important topic.
However, making a website accessible is not just for ranking signals. It’s important to make content accessible to a wider range of people, including those with disabilities. People with blindness, low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity, etc., all deserve equal access to the web, and focusing on accessibility in design helps make the web a more equal space for everyone.[Read more…] about The Importance of Video Accessibility