Keyword research is the foundation of any good SEO strategy: strategically mapping terms and phrases to pages on your website can help bring in more traffic, more leads, and increased brand awareness. However, when it comes to finding the right keywords for your website, it can be easy to fall in the trap of choosing highly trafficked terms instead of lower-traffic but highly relevant keywords. Let’s take a look at why prioritizing search intent is important for your keyword research strategy.[Read more…] about Optimizing for Search Intent
Personally Identifiable Information (PII) is a no-no when it comes to collecting analytics data. Not only is it against Google’s strict guidelines, but you can also be in violation of federal, or EU legislation drafted to protect the privacy of individuals online. With that said, sometimes a flaw in your data collection can mean that PII is being passed into Google Analytics by accident. If you find PII in your analytics, what should you do and how can you prevent this from happening again in the future?[Read more…] about What to Do When You Find PII in Google Analytics Data
Webmasters are taking web accessibility (websites, tools, and technologies designed and developed so that people with disabilities can use them) more seriously, especially since usability has become critically relevant to SEO — browser behavior signals associated with user engagement have become ranking factors. At UpBuild, accessibility has become a priority, which has become reflected in our SEO audits; we now have an entire section of our SEO Audit devoted to this important topic.
However, making a website accessible is not just for ranking signals. It’s important to make content accessible to a wider range of people, including those with disabilities. People with blindness, low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity, etc., all deserve equal access to the web, and focusing on accessibility in design helps make the web a more equal space for everyone.[Read more…] about The Importance of Video Accessibility
Maintaining a Google My Business listing has become a must for local SEO. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact.[Read more…] about How to Optimize a Google My Business Listing