Coordinating an SEO strategy brings forth many options including improved medatada, content creation, semantic markup, and more. But when it comes to social media, it can sometimes be left on the back burner. We all know the importance of creating a social media presence, but how often do clients engage with these various platforms?
We may not know the full extent of how social media affects organic search and still have yet to see any conclusive evidence. And while their precise impact is up for debate, social media and social signals are important assets to your organic strategy. With that in mind, here are some of the major benefits of creating a robust social media presence, and how it might affect organic search.