Search is endlessly changing and members of the SEO community are constantly striving to keep up. From the approaching arrival of mobile-first indexing to the importance of site speed and local SEO to the advent of voice search, we’re all in for some big changes ahead. Here’s what to look out for in 2018.
Building Authority With Podcasting
We all know the era of buying links from sketchy and unreputable link farms is something of the past, or so we hope. So how does a website build authority without the spammy link requests from your neighbors?
Content. Yes, we’ve all heard it before, but creating great content that humans actually want to digest (gasp!) is the best strategy for building authority. From blogging to videos, seminars to e-books, there are countless ways to create meaningful and linkable content. But what about podcasting? What should you know about the radio and book-on-tape alternative, and would it be helpful for your brand?
Technical Marketing for Beginners
Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?
Learning Is Not Easy
It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners
Technical Marketing for Beginners
Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?
Learning Is Not Easy
It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners
