UpBuild

Values-Driven Technical Marketing

Michelle Polk

Productivity at the (Remote) Workplace

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There are many reasons why I love working at UpBuild, from the consciously created culture to the amazing team I’m lucky to call my colleagues. Remote work is yet another factor which makes UpBuild unique.

At our most recent company retreat in Austin, Texas, we discussed the topic of remote work, the pros and cons, and how each person was handling the task of working from home. This discussion prompted another thought in my mind, one of productivity.

How does working remotely compare to office work environments when it comes to efficiency, and what can we do to increase productivity and output? Does remote work require a certain type of person, or is it something that can be done by anyone when given the right tools to succeed?

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The Power of Social

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Coordinating an SEO strategy brings forth many options including improved medatada, content creation, semantic markup, and more. But when it comes to social media, it can sometimes be left on the back burner. We all know the importance of creating a social media presence, but how often do clients engage with these various platforms?

We may not know the full extent of how social media affects organic search and still have yet to see any conclusive evidence. And while their precise impact is up for debate, social media and social signals are important assets to your organic strategy. With that in mind, here are some of the major benefits of creating a robust social media presence, and how it might affect organic search.

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Filed Under: SEO

Building Authority With Podcasting

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We all know the era of buying links from sketchy and unreputable link farms is something of the past, or so we hope. So how does a website build authority without the spammy link requests from your neighbors?

Content. Yes, we’ve all heard it before, but creating great content that humans actually want to digest (gasp!) is the best strategy for building authority. From blogging to videos, seminars to e-books, there are countless ways to create meaningful and linkable content. But what about podcasting? What should you know about the radio and book-on-tape alternative, and would it be helpful for your brand?

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Filed Under: SEO

Technical Marketing for Beginners

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Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?

Learning Is Not Easy

It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners