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Values-Driven Technical Marketing

Michelle Polk

The Best Content Management Systems for SEO

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With approximately 380 new websites created every minute, the rush to find the best content management system is palpable. Every year there seem to be more and more platforms, each one more user-friendly than the next. With so many options, how does one choose?

As technical marketers, we always want our clients to have the best CMS that works for their specific needs, but we also hope they have great SEO capabilities. So, how do the top content management systems rank in terms of SEO friendliness? While not at all exhaustive, we’ve categorized some of the most popular content management systems.

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Filed Under: SEO

How Will Blockchain Affect Digital Marketing?

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With the advent of cryptocurrencies such as the famous Bitcoin (I’m still waiting to recoup my losses), Etherium (I’m still waiting to recoup my losses), Litecoin (I’m still waiting to recoup my losses), and hundreds more, the general public has been made aware of a far more interesting (in my humble opinion) invention: blockchain. How will this new technology affect the internet and for the purposes of this blog post, the work of digital marketers?

What is Blockchain?

A relatively new concept developed in 2008, blockchain is the reason cryptocurrencies are able to exist. This technology is essentially a digital ledger of economic transactions, where everyone part of a transaction has an immutable record, rather than through a centralized platform. Basically, blockchain is a fancy, incorruptible Google Sheet with its sharing settings set to public.

This technology makes it almost impossible to falsify data, while also creating a permanent record from start to finish. Cryptocurrencies are just the beginning, blockchain can also be used to record virtually anything of value, not just money, which calls for endless possibilities across various industries. This includes healthcare, banking, internet privacy, manufacturing and can even change the way we vote. So how does this new technology relate to digital marketing and how will it affect the way marketers do their jobs in the future?

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Waking Up Early: An Experiment in Productivity

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For years, my morning routine has been an afterthought, a groggy welcome to a new day and a prolonged transition to a wakeful state. Not to mention, remote work makes it incredibly easy to sleep until the very last minute. Waking up at 8:55 am was not unusual for me, and neither was the guilt of wasting so much time. I’ve always been a late riser, but not a proud one. In an attempt at self-improvement, increased productivity and general curiosity, I decided to change one major habit in my life: my alarm time.

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Productivity at the (Remote) Workplace

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There are many reasons why I love working at UpBuild, from the consciously created culture to the amazing team I’m lucky to call my colleagues. Remote work is yet another factor which makes UpBuild unique.

At our most recent company retreat in Austin, Texas, we discussed the topic of remote work, the pros and cons, and how each person was handling the task of working from home. This discussion prompted another thought in my mind, one of productivity.

How does working remotely compare to office work environments when it comes to efficiency, and what can we do to increase productivity and output? Does remote work require a certain type of person, or is it something that can be done by anyone when given the right tools to succeed?

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