We all know the era of buying links from sketchy and unreputable link farms is something of the past, or so we hope. So how does a website build authority without the spammy link requests from your neighbors?
Content. Yes, we’ve all heard it before, but creating great content that humans actually want to digest (gasp!) is the best strategy for building authority. From blogging to videos, seminars to e-books, there are countless ways to create meaningful and linkable content. But what about podcasting? What should you know about the radio and book-on-tape alternative, and would it be helpful for your brand?