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Michelle Polk

Building Authority With Podcasting

October 5, 2017 by Michelle Polk Leave a Comment

We all know the era of buying links from sketchy and unreputable link farms is something of the past, or so we hope. So how does a website build authority without the spammy link requests from your neighbors?

Content. Yes, we’ve all heard it before, but creating great content that humans actually want to digest (gasp!) is the best strategy for building authority. From blogging to videos, seminars to e-books, there are countless ways to create meaningful and linkable content. But what about podcasting? What should you know about the radio and book-on-tape alternative, and would it be helpful for your brand?

[Read more…] about Building Authority With Podcasting

Filed Under: SEO

Technical Marketing for Beginners

August 16, 2017 by Michelle Polk Leave a Comment

Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?

Learning Is Not Easy

It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners

Filed Under: End-to-End

Technical Marketing for Beginners

August 16, 2017 by Michelle Polk Leave a Comment

Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?

Learning Is Not Easy

It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners

Filed Under: End-to-End

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