I’ve been hearing rumblings this week to the extent of “Firefox hates marketers and is coming for all of our data!”. This post, in particular, caught my attention, so the post that follows is my attempt to clear things up and, hopefully, lay some fears to rest.
In Mozilla’s announcement, they convey that “For new users who install and download Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default as part of the ‘Standard’ setting in the browser and will block known ‘third-party tracking cookies’” according to the Disconnect list.”
Sounds like a scary development (pun intended) for people who rely on web analytics data for their careers and livelihoods. Before we go any further, let’s take a minute to break down browser cookies and the critical differences between first and third-party cookies.[Read more…] about No. Firefox Isn’t Going to Decimate Your Google Analytics Data.