Technical marketing — what we do here at UpBuild — can be hard work. Not in an overwhelming way, but in a way that stretches the mind and forces a push toward the limits of one’s own ability. I’m thankful because that’s what keeps me interested, excited, and fulfilled after nearly fifteen years of doing this.
When I began to explore potential topics for a blog post (what has become this post), I was facing a wickedly-hard technical challenge to which there was no clear, easy answer. At least that’s the way it seemed when I was brought in.
I don’t actually do a lot of hands-on technical marketing work at UpBuild these days; I’m busy running the business and leading UpBuild’s team so that THEY can do the hands-on work. Yet I found myself being brought in to help in whatever way I could when all else seemed to have failed. I love being able to help out in that way and aim to carve out more time for it in the future, but that’s a subject for another post.
Returning to the main thread: a deadline was fast approaching, and progress had stalled. Each issue resolved in the project seemed to give rise to two more.[Read more…] about How to Solve Challenging Technical Problems in 8 Steps