What follows is a companion blog post for the talk, “Implementing Semantic Markup with Google Tag Manager for Fun and Profit”, that Ruth and I gave at TechSEO Boost in Boston on November 30th, 2017. If you have any questions (regardless of whether or not you were there) or if anything lacks sufficient context, let us know in the comments.
Why Semantic Markup & Structured Data?
It’s almost 2018. Do we still need to have this conversation? Structured data is no longer a “nice to have”; it’s as good as a requirement at this point. I’d go so far as to say that having some basic organization and maybe breadcrumb markup on your website is little more than table stakes — having it doesn’t really give you much of an advantage but not having it means you’re not really taking the (SEO) game seriously.
Making sure your website has descriptive yet concise title tags is SEO 101. No one would argue otherwise. I’d love to see basic semantically-organized, structured data get added to that checklist. It’s that foundational and essential.
SEO is in large part about minimizing ambiguity. It’s about getting specific. Specificity beats generality every time. SEO is about making sure nothing gets lost in translation between the web experiences we create and the programmatic applications that are built to digest and index them. [Read more…] about Implementing Semantic Markup with Google Tag Manager [TechSEO Boost]