UpBuild

Values-Driven Technical Marketing

Mike Arnesen

About Mike Arnesen

Founder of UpBuild. Digital geek.
Follow me: Website | Twitter | Instagram

8 SEO Tactics for the 2021 Home Stretch

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This post is written for the in-house folks leading the marketing efforts of high-growth companies. While the team at UpBuild enjoys sharing content by and for advanced SEO practitioners, our audience — our customers — are the savvy marketing leaders within organizations. People who likely could do SEO for their websites, but are never going to, simply due to lack of time and, perhaps, passion (it’s okay not to be passionate about SEO; UpBuild has enough of that to go around). We like to think of ourselves as the secret weapon in the back pocket of in-house marketers. 

So if you’re an SEO professional hoping to pick up a cutting-edge SEO idea today, you’re out of luck this time. This post isn’t for you. Check back next week! 

This post is for in-house marketers who have EOY numbers to hit and are ready to get to work. If that’s you, read on. 

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Filed Under: SEO

10 Steps to Maximize the SEO Value of Your Press Section [Guide]

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Does your company website have a press section? If so, this post is for you! 

Jump ahead to the 10 Tactics 

UpBuild has been privileged to work with scores of organizations that are doing exciting and impactful work. As wonderful as it is to see recognition of that work bear fruit (e.g., high-value natural links and improved EAT signals), that same press attention is often underutilized for SEO. 

This post will explore concrete ways to boost your press section SEO. What follows are my best tips to optimize your press section to get the maximum SEO benefit and return on your investment of time and effort. 

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Filed Under: SEO

Onward Into 2021

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Now that The Year That Shall Not Be Named* seems to be rapidly disappearing in the rearview mirror, the UpBuild team and I are looking forward to the future. With each passing day, I feel more hopeful, excited, and optimistic.

The outlook for 2021 is bright — if not objectively, then at least relatively. And while none of the trials and tribulations that harangued us throughout 2020 evaporated on January 1st, the start of a new year makes a brighter future seem more attainable and within reach. 

In this post, I will — as is tradition — usher in a new year by looking back at the previous year and looking ahead to what’s in store for UpBuild. 

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How to Solve Challenging Technical Problems in 8 Steps

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Technical marketing — what we do here at UpBuild — can be hard work. Not in an overwhelming way, but in a way that stretches the mind and forces a push toward the limits of one’s own ability. I’m thankful because that’s what keeps me interested, excited, and fulfilled after nearly fifteen years of doing this. 

When I began to explore potential topics for a blog post (what has become this post), I was facing a wickedly-hard technical challenge to which there was no clear, easy answer. At least that’s the way it seemed when I was brought in. 

I don’t actually do a lot of hands-on technical marketing work at UpBuild these days; I’m busy running the business and leading UpBuild’s team so that THEY can do the hands-on work. Yet I found myself being brought in to help in whatever way I could when all else seemed to have failed. I love being able to help out in that way and aim to carve out more time for it in the future, but that’s a subject for another post. 

Returning to the main thread: a deadline was fast approaching, and progress had stalled. Each issue resolved in the project seemed to give rise to two more. 

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Mindful Email Management

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Strategies for disconnecting when work and home are the same place

This post is about disconnection as a critical component of a healthy work-life balance. More specifically, I’d like to use this post to advocate strategically disconnecting from email, and to share some ways in which I accomplish that. At a moment in time where — for most of us — work and home are literally the same physical space, occasionally disconnecting from email and then strategically re-engaging with it on our own terms can be mentally beneficial, emotionally supportive, and improve our work output and results.

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