I’ve written quite a few blog posts and traveled extensively to speak at conferences about using Google Tag Manager to dynamically add structured data and semantic markup to your website(s). It’s one of the things I’ve become best known for. That’s okay (and I’m not complaining), because I really like that style of implementation and because it’s just plain cool to talk about, but, I wanted to write a blog post today to address a common misconception.
The misconception is this: that my talking a lot about using Google Tag Manager to implement structured data implies that I’m saying it’s UpBuild’s (or even, Google’s) recommended method for rolling out semantic markup and structured data on your web properties.
The fact is, it’s not. [Read more…] about Why You Shouldn’t Use GTM to Implement Structured Data