Here’s an idea: when blogging isn’t a priority for your business, don’t blog. If you’ve got a plate full of highly impactful work to be done in other areas, just let yourself off the blogging hook.
Consistency is a big part of having a successful blog, but a rule of two, three, or four posts a week isn’t one that’s written in stone. We’re all familiar with “Quality over Quantity”. Don’t forget it.
Better to wait until you have more time and motivation available so that you can write a great post than to write some 100-word piece of junk.