When you think of SEO, you might think of trying to drive traffic from search engine results pages (SERPs). Believe it or not, there’s more to optimize on a SERP than just the organic results – Google also includes a ton of rich information to the right of the search results, in knowledge panels. Google’s knowledge panel is an eye-catching snapshot of your brand that appears in the right-hand side of the results page with your logo, photos, summary of services, background, company information, and other details.
Chrome Extensions We Love: MozBar | UpBuild
Here at UpBuild, we strongly believe there’s no shame in finding smart ways to make your job easier. For SEO, the MozBar Chrome Extension does exactly that. Whether you’re putting together a comprehensive competitor analysis or just tidying up some on-page SEO elements, the MozBar Chrome Extension gives you a concise view of the data you need directly from the web page.
What Is MozBar?
MozBar is a browser extension for Google Chrome that follows you around the web and provides useful data insights for SEO purposes. MozBar is powered by Moz, which is a widely used resource for SEO and digital marketing. The Chrome extension draws data form Moz’s database and provides it to you as you click and view different web pages. It is a massive help when it comes to page analysis, competitor research, finding link metrics, & analyzing search rankings. [Read more…] about Chrome Extensions We Love: MozBar | UpBuild
How to Tailor Google Analytics Dashboards to Your Business Type
How to Tailor Google Analytics Dashboards to Your Business Type
Creating dashboards in Google Analytics is a highly effective way to visualize and analyze your business’s performance online. Google Analytics dashboards give you a multi-dimensional view of your website’s strengths and weaknesses, so you can work on improving the areas that need it.
Dashboards are made up of up to twelve widgets that combine dimensions such as user demographic information, event actions, date, and location, with metrics that help you visualize trends and measure your website’s success in many different ways. While the Google team has made creating a dashboard a relatively simple and user-friendly experience, it takes some experience and skill to put together a dashboard that will truly help you improve business through your website.
[Read more…] about How to Tailor Google Analytics Dashboards to Your Business Type
What Are Your Website Analytics Telling You?
Google Analytics can provide a cornucopia of data to website owners and marketing teams. It’s fascinating to see your user statistics beautifully arranged in eye-pleasing visualizations, but seeing the data is one thing — understanding what it means for your business, your brand and your revenue is another.
Let’s talk a bit about how to use your analytics data to formulate a marketing strategy. You will find plenty of posts that explain what “Bounce Rate” means, and how to track Events on your website, but what is really important is how you use this information to improve your website’s performance. [Read more…] about What Are Your Website Analytics Telling You?
