Nick Bradman

Over the past few years, Google has been continually rolling out new rich search results to create a better search experience for its users. Rich search results (also known as “enhanced search results” or “rich snippets”) are informationally- or graphically-enriched results that often include more information than a standard Google search result.

It’s easy to get caught up in aesthetics and functionality when planning a new website, leaving SEO considerations such as keyword research and implementation for after the site has been built. The fact is, in order to build the most SEO-friendly website possible, keyword research should be one of the first actions you take as part of that planning process.

Location-based redirection, also known as geo-based redirection or geolocation, is a commonly used solution for websites serving an international audience. Websites employing this tactic send users from various regions or languages to a local version of the page they’re trying to access, based on their IP address. Many international brands (including Google itself) rely on geolocation to speak to international audiences in their native tongues. Geolocation can even be used domestically on a state or city level to speak more directly to your users.

While location-based redirects provide the advantage of reaching users in other locales, failure to implement technical SEO best practices can result in some costly setbacks. Keep reading to learn more about how to use geolocation without wrecking your site’s SEO.