If you’ve studied sales and marketing as an SEO, you’ve probably been drilled on the “sales funnel” concept to near exhaustion. For years, agencies have been built around the funnel model and seen high levels of success. Some of the most prominent brands use the sales funnel to attract and convert new leads. However, the funnel concept carries a fundamental flaw by neglecting a massive piece of the business puzzle: client retention.
SEOs and CRMs: How To Use Your CRM to Optimize Your Sales Pipeline
If you’re an SEO, chances are that managing your leads is not very high on your “favorite things to do” list. At UpBuild, we’ll be the first to admit that we’re not sales people, but we’ve found that keeping a well-organized sales pipeline is absolutely vital for our company’s success.
Uncover Link Spam with Moz Spam Score
We’re all familiar with internet “spam”. We see it in pop-up ads, in our email inboxes, and on websites and apps. Consumers normally think of spam in terms of unsolicited marketing emails, but search engines face their own type of spam that is equally detrimental to the user’s experience.
Get To Know The Google Knowledge Panel
When you think of SEO, you might think of trying to drive traffic from search engine results pages (SERPs). Believe it or not, there’s more to optimize on a SERP than just the organic results – Google also includes a ton of rich information to the right of the search results, in knowledge panels. Google’s knowledge panel is an eye-catching snapshot of your brand that appears in the right-hand side of the results page with your logo, photos, summary of services, background, company information, and other details.
Chrome Extensions We Love: MozBar | UpBuild
Here at UpBuild, we strongly believe there’s no shame in finding smart ways to make your job easier. For SEO, the MozBar Chrome Extension does exactly that. Whether you’re putting together a comprehensive competitor analysis or just tidying up some on-page SEO elements, the MozBar Chrome Extension gives you a concise view of the data you need directly from the web page.
What Is MozBar?
MozBar is a browser extension for Google Chrome that follows you around the web and provides useful data insights for SEO purposes. MozBar is powered by Moz, which is a widely used resource for SEO and digital marketing. The Chrome extension draws data form Moz’s database and provides it to you as you click and view different web pages. It is a massive help when it comes to page analysis, competitor research, finding link metrics, & analyzing search rankings. [Read more…] about Chrome Extensions We Love: MozBar | UpBuild
