It’s easy to get caught up in aesthetics and functionality when planning a new website, leaving SEO considerations such as keyword research and implementation for after the site has been built. The fact is, in order to build the most SEO-friendly website possible, keyword research should be one of the first actions you take as part of that planning process.[Read more…] about Why You Should Do Keyword Research Before Building Your Site
Location-based redirection, also known as geo-based redirection or geolocation, is a commonly used solution for websites serving an international audience. Websites employing this tactic send users from various regions or languages to a local version of the page they’re trying to access, based on their IP address. Many international brands (including Google itself) rely on geolocation to speak to international audiences in their native tongues. Geolocation can even be used domestically on a state or city level to speak more directly to your users.
While location-based redirects provide the advantage of reaching users in other locales, failure to implement technical SEO best practices can result in some costly setbacks. Keep reading to learn more about how to use geolocation without wrecking your site’s SEO.[Read more…] about Technical SEO for Websites Using Geolocation
Many of us can recall a time when the thought of working from home was merely a daydream we’d have while fighting the traffic on our morning commute to the office. More and more people have been making the switch in recent years: remote work in the U.S. increased by 159% between 2005 and 2017. Even more dramatically, the COVID-19 outbreak in early 2020 has shifted the work-from-home concept from a rare job perk to a standard protocol worldwide in just a matter of days. Whether you find yourself working remotely by choice or by chance, there’s no denying that becoming a full-time work-from-home employee requires a complete mindset shift from the days back at the office. [Read more…] about 10 Work From Home Tips From The UpBuild Team
If you’re an SEO consultant, you can probably name at least one experience you’ve had with a past client that simply ended up being more than you bargained for. Signing a contract with a client that’s a poor fit can lead to all kinds of headaches, including misaligned expectations, abusive clients, and projects that are significantly bigger than you anticipated.[Read more…] about Spotting Potential Pitfalls For SEO Consulting Clients
If you’ve studied sales and marketing as an SEO, you’ve probably been drilled on the “sales funnel” concept to near exhaustion. For years, agencies have been built around the funnel model and seen high levels of success. Some of the most prominent brands use the sales funnel to attract and convert new leads. However, the funnel concept carries a fundamental flaw by neglecting a massive piece of the business puzzle: client retention.