How to Tailor Google Analytics Dashboards to Your Business Type

Creating dashboards in Google Analytics is a highly effective way to visualize and analyze your business’s performance online. Google Analytics dashboards give you a multi-dimensional view of your website’s strengths and weaknesses, so you can work on improving the areas that need it.

Dashboards are made up of up to twelve widgets that combine dimensions such as user demographic information, event actions, date, and location, with metrics that help you visualize trends and measure your website’s success in many different ways. While the Google team has made creating a dashboard a relatively simple and user-friendly experience, it takes some experience and skill to put together a dashboard that will truly help you improve business through your website.
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