Google Analytics can provide a cornucopia of data to website owners and marketing teams. It’s fascinating to see your user statistics beautifully arranged in eye-pleasing visualizations, but seeing the data is one thing — understanding what it means for your business, your brand and your revenue is another.
Let’s talk a bit about how to use your analytics data to formulate a marketing strategy. You will find plenty of posts that explain what “Bounce Rate” means, and how to track Events on your website, but what is really important is how you use this information to improve your website’s performance. [Read more…] about What Are Your Website Analytics Telling You?