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Values-Driven Technical Marketing

Nick Bradman

How to Tailor Google Analytics Dashboards to Your Business Type

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How to Tailor Google Analytics Dashboards to Your Business Type

Creating dashboards in Google Analytics is a highly effective way to visualize and analyze your business’s performance online. Google Analytics dashboards give you a multi-dimensional view of your website’s strengths and weaknesses, so you can work on improving the areas that need it.

Dashboards are made up of up to twelve widgets that combine dimensions such as user demographic information, event actions, date, and location, with metrics that help you visualize trends and measure your website’s success in many different ways. While the Google team has made creating a dashboard a relatively simple and user-friendly experience, it takes some experience and skill to put together a dashboard that will truly help you improve business through your website.
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What Are Your Website Analytics Telling You?

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Google Analytics can provide a cornucopia of data to website owners and marketing teams. It’s fascinating to see your user statistics beautifully arranged in eye-pleasing visualizations, but seeing the data is one thing — understanding what it means for your business, your brand and your revenue is another.

Let’s talk a bit about how to use your analytics data to formulate a marketing strategy. You will find plenty of posts that explain what “Bounce Rate” means, and how to track Events on your website, but what is really important is how you use this information to improve your website’s performance.   [Read more…] about What Are Your Website Analytics Telling You?