Long-term success in SEO is predicated on staying abreast of the latest developments in our ever-changing industry. Perhaps unsurprisingly, this has meant that the SEO world is prone to using buzzwords and hopping on the latest trends and topics. One topic that’s been receiving a lot of buzz recently is E-A-T, so we thought we’d create a handy primer to get you caught up quickly.
What is E-A-T?
Simply put, E-A-T is an acronym for the three factors that Google looks at to try to determine whether or not content on a website, as well as the website itself, is offering legit content: Expertise, Authoritativeness, and Trust. We’ll dive into each of these and what they mean, but first, some background.[Read more…] about What is E-A-T and Why Does it Matter for SEO?