There are thousands of digital marketing agencies out there, and countless more that provide digital marketing services as part of a larger overall offering. We’re not exactly suffering from a shortage of digital agencies in the world. In some ways, this is great news for digital marketers — lots of agencies means a vibrant job market. Unfortunately, as I talk to marketers in our industry, especially those who are just a year or two into their careers, one thing becomes clear: a lot of these agencies really suck to work at.
A cursory search on Glassdoor reveals a litany of complaints from current and former employees of digital agencies across the US. Common themes include too many clients, not enough time to get results, bad management, no on-the-job training, high turnover — the list goes on. If you’ve spent much time working in a digital agency in your career, chances are at least some of this sounds familiar.
Not only are these agencies creating negative experiences (and high turnover) for their employees, they’re also churning out terrible work. I can’t tell you how many times I’ve taken on a new client and found that their previous agency was using outdated techniques (like focusing on keyword density or PageRank sculpting); engaging in shady practices like using PBNs for link building; or — the worst and, also, the most common — charging a high monthly fee for “services” that boiled down to a canned, auto-generated report on meaningless metrics (like total page views and nothing else), with no further analysis or action items in mind.
As we’ve built UpBuild, we’ve tried to commit ourselves to not only delivering the best possible work and highest value to our clients, but also to being the best possible employer. Here’s a little secret I’ll share with you: it is because we focus on being a good employer that we are able to deliver the highest value to our clients.[Read more…] about Employee Retention: A Key Metric for Digital Agencies