Page speed is one of the most important metrics in technical SEO today. Users expect a page to load fast, and are quick to abandon pages that take too long to load; in fact, a study for one online retailer found that just a 1-second increase in page load time resulted in a 56% increase in bounce rate.
Since page speed is such an important user experience factor, Google has been using it as a ranking factor in desktop search since 2010. Recently, Google announced that starting in July 2018, page speed will be a ranking factor in mobile search as well; this is particularly important in light of Google’s move to mobile-first indexing.
[Read more…] about Page Speed Metrics Beyond Page Load Time