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As we move into 2018, we get a lot of questions about Accelerated Mobile Pages (AMP): Is this something our clients need to be implementing? What are the pros and cons of doing so? Will it be worth the effort to do well?
Tyler wrote a great primer on AMP a while back, so I won’t go into too much detail here, but put simply, AMP pages use a combination of stripped-down HTML, streamlined CSS, and AMP-specific HTML tags to create faster-loading versions of pages for mobile devices. For more on AMP for Google Search, read Google’s AMP developer guide.
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