Last week, I attended MozCon in Seattle. As usual, I live-tweeted the heck out of it! For those of you who weren’t able to attend, or who want a wrap-up to refer back to, I’ve collected my live tweets of each session below, along with my main takeaways from each talk, and a link to the talk’s slides where I could find them. Enjoy!
Rand Fishkin, “Inside Google’s Numbers in 2017”
Rand started out the conference with a by-the-numbers overview of Google’s current search growth and market share. Google is still the biggest referrer of traffic on the web, sending TEN TIMES more traffic than the next biggest referrer (Facebook).
Lisa Myers, “How to Get Big Links”
Lisa’s approach to link building outreach and content creation is so refreshing. She’s been able to get big results by letting her team be creative and try bold things, knowing that there will be failures. I loved her idea to find existing data sets and leverage them to create new, beautiful content pieces. I think the most important takeaway from her talk is that content marketers/link builders are individuals, and you get way more success by letting them approach things their unique way rather than locking them into a rigid process.
Oli Gardner, “Data Driven Design”
Oli’s talk contained one of the statistics that stuck in my mind the most from MozCon: 51% of marketers he surveyed said their analytics was set up wrong. I know that’s a huge problem we help clients combat at UpBuild; it’s really challenging to make sure you’re tracking everything you need to track, in a way that gives you confidence that the numbers are accurate. Once you have that in place, you can use your data to gain new empathy for your users, understanding why they behave in the ways that they do, and designing solutions to better serve their needs. [Read more…] about MozCon 2017: Collected Live Tweets