From the outside, the back-end of any marketing agency probably looks the same. You have an individual or team handling administrative tasks like running payroll, managing benefits, and sending out invoices, while the strategy team acts as the face of the agency, working with clients and making marketing magic happen. However, having those in operations roles act in an administrative capacity and nothing more leads to missed opportunity and unrealized business impact. When operations team members are integrated with the rest of the business, rather than existing on an island, parts of the agency can be optimized in ways that have a tangible impact on team member engagement, client satisfaction, and management dependencies.
I’ve worked for and consulted with several different marketing agencies internationally in various stages of growth for the past five years. There’s something special and exciting about helping a business define and optimize their structure and operations early on, so when I had the opportunity to do just that with a group of shameless idealists at UpBuild, I had to jump on it. Mike brought me on so that I could focus on UpBuild’s growing operational needs and in turn, allow him to return his focus to strategy and subject matter expertise. Knowing this, I had two goals top of mind when starting: [Read more…] about Optimizing Operations: 3 Initiatives for Immediate Impact