A maddening issue plagues the SEO community, a stone in our collective shoe that we keep trying to ignore, but that at least once a year rolls right back under the most sensitive part of our foot. We keep walking because the fast pace of the industry and the day-to-day needs of our clients make it so we don’t have time to stop, untie the laces, and pop the shoe off to shake the stone out. But sooner or later we’re going to have to, come what may.
I’m speaking of the disconnect between the primacy of mobile devices in search — both in Google’s eyes and users’ — and the desktop-exclusive perspective that we professionals remain locked into. Daily Google search queries on mobile outpaced desktop years ago, and the Google Speed algorithm update promised for July of this year, in which mobile page speed becomes an official ranking factor, constitutes Google’s third big effort to jam home the same mobile-first message in as many years (following the “Mobile-Friendly Search Results” update in 2015 and the “Mobile-First Index” update of 2016, and heck, you might even count AMP here too). But SEO practitioners simply cannot adopt a felt, experienced appreciation for this changed landscape, for the simple reason that desktop computers are still, overwhelmingly, the devices that we use to do the work. [Read more…] about We Need a Real Mobile SEO Methodology