All of us in the agency SEO world have dealt with a client suffering from Rankings Monomania. The symptoms are always the same:
- No matter how often you communicate, or by what means, they ask after their rankings in every exchange;
- They’re usually laser-focused on how they’re ranking for one major keyword in particular, and usually for cosmetic reasons (in severe cases, this keyword will be a nightmarishly broad and competitive one, like “car insurance”);
- They refract every strategic or tactical idea of yours through the lens of rankings, and in severe cases only buy in if specific rankings improvements are included among the expected gains in your pitch.
This obsession does not make RM-afflicted clients bad at their jobs. It’s not their fault. Rankings do matter. The anecdotal but universal understanding that Google search results beyond page one constitute a wasteland still holds true: [Read more…] about Don’t Worry About Rankings. Worry About These Things Instead.