Because “educator” is among the many hats that someone in our line of work must wear on any given day, I really cherish those moments of role-reversal when I find one of my clients educating me. It brings a welcome balance to the relationship and a dose of the kind of humility that all anointed “experts” should take from time to time. In a neighboring spirit, I also enjoy those moments when I discover some novel feature or quirk of one of the tools I commonly use that empowers me with a new perspective on the tool and makes me a more capable user.
In January, on one of UpBuild’s first days back following the holidays, I had a doozy of a day that gave me both of these experiences in quick succession. First, a client taught me something about SEO that I didn’t know. Then, in seeking to apply the new wisdom with the pertinent toolkit, I immediately encountered a problem that I’d never seen before. Then, a small amount of research online led me to a solution to that problem, granting me a new and deeper understanding of the toolkit along the way. Any day full of learning like that is worth remembering. If what you learned should be shared, it’s worth blogging about too. So, in that spirit, welcome! [Read more…] about How to Combine Multiple Schema.org Itemtype Declarations in a Single Script