Google Analytics can provide a cornucopia of data to website owners and marketing teams. It’s fascinating to see your user statistics beautifully arranged in eye-pleasing visualizations, but seeing the data is one thing — understanding what it means for your business, your brand and your revenue is another.

Let’s talk a bit about how to use your analytics data to formulate a marketing strategy. You will find plenty of posts that explain what “Bounce Rate” means, and how to track Events on your website, but what is really important is how you use this information to improve your website’s performance.   [Read more…] about What Are Your Website Analytics Telling You?

I know what you’re thinking – oh great, yet another article on GDPR. Believe me, I get it.

But, when clients began to ask about GDPR and what needed to be done, I had no idea how to respond. I wanted to give them some sort of helpful answer, but I just never found the window of time to even digest what was going on for myself, and when I did I couldn’t comprehend anything.

So that leads me here. If I’m going to carve out a window of time to learn about this, I’m going to write it down in plain English for the busiest builders out there.

[Read more…] about A GDPR Compliance Guide for the Busiest Builder

Page speed is one of the most important metrics in technical SEO today. Users expect a page to load fast, and are quick to abandon pages that take too long to load; in fact, a study for one online retailer found that just a 1-second increase in page load time resulted in a 56% increase in bounce rate.

Since page speed is such an important user experience factor, Google has been using it as a ranking factor in desktop search since 2010. Recently, Google announced that starting in July 2018, page speed will be a ranking factor in mobile search as well; this is particularly important in light of Google’s move to mobile-first indexing.
[Read more…] about Page Speed Metrics Beyond Page Load Time