Marketers spend a lot of time and energy working on our blogs and convincing the rest of the team of our blog’s importance in one way or another. Whether that’s related to recency of content to encourage more consistent Googlebot crawls, or tied to a more concrete metric like eCommerce revenue driven by the blog, having a bit more information about how our site visitors are interacting with the site after visiting the blog can be a valuable tool. A Custom Dimension in Google Analytics to track blog visitors is a great place to start collecting that data.[Read more…] about How to Create a Google Analytics Custom Dimension for Blog Visitors via Google Tag Manager
Personally Identifiable Information (PII) is a no-no when it comes to collecting analytics data. Not only is it against Google’s strict guidelines, but you can also be in violation of federal, or EU legislation drafted to protect the privacy of individuals online. With that said, sometimes a flaw in your data collection can mean that PII is being passed into Google Analytics by accident. If you find PII in your analytics, what should you do and how can you prevent this from happening again in the future?[Read more…] about What to Do When You Find PII in Google Analytics Data
Working on websites, we work in rows and rows of data. A lot. But what happens when an executive wants to know more about that project you are notating from a data export? You have to turn your mind-numbing spreadsheet with filters and color coding only you might understand into a more digestible format. Now comes the hours and hours spent copying over information into a presentation.
With Google Apps Script, you can inject data from Google Sheets into a template in Google Slides and generate hundreds of pretty slides in just minutes.[Read more…] about How to Inject Data from Google Sheets Into a Google Slides Presentation
We’ve seen our fair share of Google Analytics configurations here at UpBuild. The types of analytics accounts we get to work on run the gauntlet from completely broken configurations to some seriously inspired advanced tracking setups that even have us impressed.
Even though every analytics setup is slightly different, most accounts we deal with share some pretty common errors or missed opportunities. I’ll go over those here, so hopefully, you don’t miss these while setting up your own analytics.
There are a lot of posts on the internet about cross-domain analytics tracking, subdomain tracking, and even cross-frame (X-frame) tracking. Some are pretty solid, yet many aren’t current and/or accurate, a fair number are just confusing, and only a few of them cover all three topics well. While this does not purport to be “the one post to rule them all”, it can absolutely serve as the definitive answer to how I think about cross-X-tracking and walk most people through implementing a good solution.
I’m a firm believer in the guideline that, “if you find yourself answering the same question three times or more, you need to make it into a blog post.” By that thinking, this post is years too late, but better late than never!
- How to Configure Subdomain Tracking
- How to Configure Cross-Domain tracking
- How to Set Up Cross-Frame Tracking
Before we get into “how”, let’s discuss “why”.[Read more…] about Cross-Domain & Subdomain Tracking in 2019