Analytics

Google Analytics has recently released a closed beta of a new Phone Analytics feature. We were fortunate enough to be able to test this out for an UpBuild client. Here’s what we’ve learned so far.

[Read more…] about Google Phone Analytics: First Look & Set Up Guide

Why don’t my Facebook conversions match my website conversions?

If you’re tracking Facebook Ads conversion data in both Facebook and in Google Analytics, you may notice a discrepancy between the two numbers. It’s common for metrics not to match up exactly one-to-one across measurement platforms, but if there’s a large discrepancy, it’s worth looking into. One inaccuracy anywhere along the flow of information from your website to Facebook can result in the two data sets looking pretty different, so all points of data collection, from the website to the pixel, to the ad conversion, need to be evaluated.

[Read more…] about Solving Facebook Data Discrepancies

When it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.

My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.

[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google Analytics

Marketers spend a lot of time and energy working on our blogs and convincing the rest of the team of our blog’s importance in one way or another. Whether that’s related to recency of content to encourage more consistent Googlebot crawls, or tied to a more concrete metric like eCommerce revenue driven by the blog, having a bit more information about how our site visitors are interacting with the site after visiting the blog can be a valuable tool. A Custom Dimension in Google Analytics to track blog visitors is a great place to start collecting that data.

[Read more…] about How to Create a Google Analytics Custom Dimension for Blog Visitors via Google Tag Manager

Personally Identifiable Information (PII) is a no-no when it comes to collecting analytics data. Not only is it against Google’s strict guidelines, but you can also be in violation of federal, or EU legislation drafted to protect the privacy of individuals online. With that said, sometimes a flaw in your data collection can mean that PII is being passed into Google Analytics by accident. If you find PII in your analytics, what should you do and how can you prevent this from happening again in the future?

[Read more…] about What to Do When You Find PII in Google Analytics Data