Welcome to the latest installment of my ongoing unofficial series that I’ve just spontaneously decided to name “Google Changes Everything”. Today, we’ll be discussing Google Analytics 4, which as of its October 14 announcement constitutes the biggest change that Google has ever made to the most important piece of marketing software that they (or anyone else) ever created. I hope to give you a sense of the big changes that this new iteration has brought to this extremely popular web analytics platform, and to cover everything that I feel you need to know as you begin to use it.[Read more…] about Google Analytics 4: Crawl Before You Walk
There are many choices when it comes to web analytics tools, but only one is considered the default: Google Analytics. This might not be a huge issue, but in an ever-increasing privacy-focused world, why don’t the privacy-forward analytics tools get used more often? Why are they not the standard?[Read more…] about Why Privacy-Focused Analytics Tools Aren’t Used More
Google Analytics has recently released a closed beta of a new Phone Analytics feature. We were fortunate enough to be able to test this out for an UpBuild client. Here’s what we’ve learned so far.[Read more…] about Google Phone Analytics: First Look & Set Up Guide
Why don’t my Facebook conversions match my website conversions?
If you’re tracking Facebook Ads conversion data in both Facebook and in Google Analytics, you may notice a discrepancy between the two numbers. It’s common for metrics not to match up exactly one-to-one across measurement platforms, but if there’s a large discrepancy, it’s worth looking into. One inaccuracy anywhere along the flow of information from your website to Facebook can result in the two data sets looking pretty different, so all points of data collection, from the website to the pixel, to the ad conversion, need to be evaluated.[Read more…] about Solving Facebook Data Discrepancies
When it comes to tracking form events in Google Analytics, some third-party form platforms integrate seamlessly, while others can be a little more challenging.
My experience with Formstack has been eye-opening and seems to fall somewhere between seamless and challenging.[Read more…] about Formstack for Salesforce – Tracking iframe Forms in Google Analytics