The topic for this post was sparked by a question from one of our readers.
Kirk Williams of Zato Marketing asks, “Does having both GTM and GA on a site potentially duplicate data in Analytics? I’ve not seen it obviously do it, but we’re wondering if it would be problematic.”
So the question we want to answer today is, “Can You Have “Regular” Google Analytics and Google Tag Manager at the Same Time?” The simple answer is….
Yes You Can…
[Short answer]: Yes you can – just don’t fire a Page View tag via Google Tag Manager.
AKA, don’t set up this in GTM:
…But should you?
[Opinion alert]: Probably not. It can be fine. It can also be problematic, depending on how you have things set up. We’ve seen our fair share of messy analytics implementations, often caused by layers of analytics methods, whether that’s via WordPress analytics plugins, CMS configurations, weird copy and paste mix-ups, etc. Let’s explore!
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