Values-Driven Technical Marketing
I’ll be honest with you: until recently, it had been a while since I’d had an experience in this line of work where a client carried out one of my recommendations and then reaped immediate and enormous success.
I have very little aesthetic ability, but I can tell when something is too hard to read.
For example, here is “dimgray” font on a black background:
Not the easiest thing to read, is it?
We usually talk about optimizations and strategies that help improve your website’s ability to attract traffic or increase conversions but sometimes an optimization doesn’t need to have a measurable effect on the bottom line to make it worth doing. We should do them because it is the right thing to do. While we’re optimizing our sites for business-driven motivations we should also be making the web a better place. This includes making sure our sites adhere to privacy laws, treat our users with respect, and are usable by users of all types, even those with disabilities.
Today we’re going to discuss a site’s contrast and how to determine how easy a site is to read for users of all types. [Read more…] about How Color Contrast Affects Conversions
If I say CRO testing, what is the first thing that pops into your head? A/B testing, right? That might even be the only thing that comes to mind, but there is so much more to conversion rate optimization than A/B testing.
Conversion rate optimization is the process of increasing the percentage of visitors to your site who complete a desired action. How you do that can vary. If A/B testing is the best path to that achieving that, then great, but it isn’t the only way; anything you do to improve your conversion rate can be considered conversion rate optimization. One size does not fit all when it comes to CRO testing. [Read more…] about CRO Testing Methods Beyond A/B Testing
Google Optimize (replacing the deprecating Google Content Experiments) is, at its core, an A/B testing platform. A/B testing is nothing new, so what makes Google Optimize so special?
[Read more…] about Level Up Your Experiment Targeting with Google Optimize
The technical marketing world is full of tools to help SEOs to do their jobs better, faster, and more accurately. The types of tool available to us vary widely, and are constantly being updated. With all the options to choose from, it’s hard to know which ones you really need.
Though it would be impossible to provide a comprehensive list of all SEO tools out there, there are a few tried and true ones that (most) SEOs use day-to-day. To help you navigate the waters, we’ve put together a list of tools that we believe every beginner should have in their SEO toolkit. [Read more…] about The SEO Toolkit Every Beginner Should Have
