Maintaining a Google My Business listing has become a must for local SEO. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact.
[Read more…] about How to Optimize a Google My Business ListingEnd-to-End
How To Test Structured Data Tags in GTM Preview Mode
Before you publish a container in Google Tag Manager it’s important to check that your tags are working perfectly to avoid any unexpected errors. Fortunately, Google Tag Manager provides a native Preview mode. However, when it comes to structured data markup, it can be a little challenging to test before publishing.
This post outlines a useful trick that we use here at UpBuild to test our structured data tags using Google’s Structured Data Testing Tool while your container remains unpublished.
No. Firefox Isn’t Going to Decimate Your Google Analytics Data.
I’ve been hearing rumblings this week to the extent of “Firefox hates marketers and is coming for all of our data!”. This post, in particular, caught my attention, so the post that follows is my attempt to clear things up and, hopefully, lay some fears to rest.
In Mozilla’s announcement, they convey that “For new users who install and download Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default as part of the ‘Standard’ setting in the browser and will block known ‘third-party tracking cookies’” according to the Disconnect list.”
Sounds like a scary development (pun intended) for people who rely on web analytics data for their careers and livelihoods. Before we go any further, let’s take a minute to break down browser cookies and the critical differences between first and third-party cookies.
[Read more…] about No. Firefox Isn’t Going to Decimate Your Google Analytics Data.Tools We Love: Regex101.com
The tool that we love that we’ll be highlighting today is Regex101.com, which can help you build and test regular expressions.
Regular expressions were one of the hardest things to get my head around when I first encountered them. They appeared alien (still do sometimes), and applying them to a real-world situation at the time was difficult. I tried to “get” regular expressions for a long time with many failed attempts.
While I still don’t have the language anywhere near mastered, and wouldn’t even joke about being an expert in it, using the Regex101.com really helped me get over a lot of hurdles using the language for my day-to-day work.
While this post won’t teach you regular expressions, it will give you some tips on using Regex101.com to learn and build functioning expressions.
[Read more…] about Tools We Love: Regex101.comWhy You Shouldn’t Build Your Company’s Blog On Medium
Let’s start with a premise: Medium is not the best choice for your company’s blog platform if you are looking to have your website benefit from your blog content, have full control over the success or failure of your blog, and truly own your content in the fullest sense of the word. [Read more…] about Why You Shouldn’t Build Your Company’s Blog On Medium
