End-to-End

With every deliverable UpBuild sends to a client, our primary goal is to ensure the end user can understand the document as thoroughly as possible without needing to ask us additional questions. We don’t mind questions, of course (we love them actually!), but we realize our client’s time is limited. Our time is limited. We don’t want to waste the time we do have discussing something that could have been avoided had we taken the extra step to answer it in the deliverable already.

To achieve this goal, we spend time making sure everything we send out looks a certain way, follows specific guidelines, and ultimately successfully educates the reader on the issue, what the next step should be, and who is responsible for it. 

Before sending anything to a client we always ask ourselves, “will this make someone’s day better?”

In this post, I’ll go over some ways UpBuild builds its deliverables so that they provide the maximum value to the client.

[Read more…] about Optimizing Deliverables for Maximum Usefulness

Google will begin to protect users more aggressively from otherwise-secure websites that load insecure resources in the coming releases of Google Chrome. This type of content is known as “mixed content,” or serving content using different security protocols (HTTPS or HTTP). Google will begin to block resources from loading on an HTTPS website if the resources are not secure or using HTTPS.

What this means for your website is if you have image files, CSS, JavaScript, or third-party resources that your site relies on for display or functionality purposes, they might not work in Chrome if they are not secure. The results could end up being as small as one image not showing up, or as catastrophic as your site no longer working properly in Chrome to a non-secure JavaScript file.

If you’re currently relying on insecure resources, this change has the potential to be bad for your website, your business, and your users. [Read more…] about The Mixed Content Apocalypse and How to Stay Ahead of It

Before you publish a container in Google Tag Manager it’s important to check that your tags are working perfectly to avoid any unexpected errors. Fortunately, Google Tag Manager provides a native Preview mode. However, when it comes to structured data markup, it can be a little challenging to test before publishing.

This post outlines a useful trick that we use here at UpBuild to test our structured data tags using Google’s Structured Data Testing Tool while your container remains unpublished.

[Read more…] about How To Test Structured Data Tags in GTM Preview Mode

I’ve been hearing rumblings this week to the extent of “Firefox hates marketers and is coming for all of our data!”. This post, in particular, caught my attention, so the post that follows is my attempt to clear things up and, hopefully, lay some fears to rest.

In Mozilla’s announcement, they convey that “For new users who install and download Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default as part of the ‘Standard’ setting in the browser and will block known ‘third-party tracking cookies’” according to the Disconnect list.”

Sounds like a scary development (pun intended) for people who rely on web analytics data for their careers and livelihoods. Before we go any further, let’s take a minute to break down browser cookies and the critical differences between first and third-party cookies.

[Read more…] about No. Firefox Isn’t Going to Decimate Your Google Analytics Data.