A business without a website is a business that is substantially losing out on opportunities to be discovered. However, building a website can be a daunting task. These days, it seems as though there are a million and one different ways that a person can build a website, and all of the options can become overwhelming. Read more
End-to-End
Diving Into Entity Search Results
Recently I was inspired by Mike’s post, ‘Leveraging Machine-Readable Entity ID’s for SEO’, which if you haven’t checked out already you definitely should. Mike’s post shines a light on MREID’s (described as a canonical URI for an entity, issued and used by Google) and how we can look to using them for SEO. To quote Mike’s post:
A machine-readable entity ID is, in essence, a string of characters used to exclusively refer to a single entity.
According to Bill Slawski — and thanks to his tireless work analyzing Google Patents, plus, generally paying more attention than anyone else — we know that Google is using MREID across many services like Google Trends, Google Lens, and Google Reverse Image Search (to keep track of entities within images).
Once I understood what machine-readable entity IDs were (here’s an example of the one for Seattle: /m/0d9jr), I had to know more.
How Color Contrast Affects Conversions
I have very little aesthetic ability, but I can tell when something is too hard to read.
For example, here is “dimgray” font on a black background:
Not the easiest thing to read, is it?
We usually talk about optimizations and strategies that help improve your website’s ability to attract traffic or increase conversions but sometimes an optimization doesn’t need to have a measurable effect on the bottom line to make it worth doing. We should do them because it is the right thing to do. While we’re optimizing our sites for business-driven motivations we should also be making the web a better place. This includes making sure our sites adhere to privacy laws, treat our users with respect, and are usable by users of all types, even those with disabilities.
Today we’re going to discuss a site’s contrast and how to determine how easy a site is to read for users of all types. [Read more…] about How Color Contrast Affects Conversions
Chrome Extensions We Love: jQuery Unique Selector
At UpBuild we use jQuery for our custom Google Tag Manager (GTM) event tracking, identifying and tagging unique elements that users interact with on a website by writing selector-based jQuery code. We’re always looking for new efficiencies and Google Chrome Extensions are always welcome in our analytics arsenal.
For clean analytics tracking, ‘unique’ is going to be the key word here. Oftentimes engagement points across a site can reasonably use the same CSS formatting. This may lead to issues with selecting a non-unique selector, muddying up data by tracking multiple button clicks when only one is actually clicked. [Read more…] about Chrome Extensions We Love: jQuery Unique Selector
Technical Marketing for Beginners
Being a beginner with any subject can be daunting, exciting, and downright frustrating. How many of us have started to play the guitar, excited to learn the easy listening classic “Baby Come Back,” only to give up after the first verse? Just me?
Learning Is Not Easy
It’s hard being a beginner, and it takes humility and grace to get through those discouraging nights Googling every article and video explaining the best way to play a F# chord. But no matter what subject you learn from scratch, there will be definite peaks and valleys throughout the learning process. [Read more…] about Technical Marketing for Beginners
