End-to-End

Choosing a content management system (CMS) can be a difficult decision, and as SEOs, we want our clients to have a CMS that’s easy and pleasant for them to use. However, we don’t want that ease of use to come at the expense of the technical flexibility needed for SEO. After working with dozens of content management systems, I’ve learned that the most ‘user-friendly’ CMS can actually turn out to be the hardest to use. Here’s why you should think before you choose the ‘easiest’ CMS.

[Read more…] about Think Before You Choose the ‘User-Friendly’ CMS

When the Biden administration took office on January, 20th 2021, Americans expected lots of change. However, one area of significant change that many Americans may have not considered is the White House website. Let’s take a look at how the Biden-Harris Administration made whitehouse.gov a top priority as a symbol of Joe Biden’s promise to be a “president for all Americans.”

[Read more…] about Web Accessibility Lessons from Whitehouse.gov

Technical marketing — what we do here at UpBuild — can be hard work. Not in an overwhelming way, but in a way that stretches the mind and forces a push toward the limits of one’s own ability. I’m thankful because that’s what keeps me interested, excited, and fulfilled after nearly fifteen years of doing this. 

When I began to explore potential topics for a blog post (what has become this post), I was facing a wickedly-hard technical challenge to which there was no clear, easy answer. At least that’s the way it seemed when I was brought in. 

I don’t actually do a lot of hands-on technical marketing work at UpBuild these days; I’m busy running the business and leading UpBuild’s team so that THEY can do the hands-on work. Yet I found myself being brought in to help in whatever way I could when all else seemed to have failed. I love being able to help out in that way and aim to carve out more time for it in the future, but that’s a subject for another post. 

Returning to the main thread: a deadline was fast approaching, and progress had stalled. Each issue resolved in the project seemed to give rise to two more. 

[Read more…] about How to Solve Challenging Technical Problems in 8 Steps

With machine learning and automation becoming a hot topic, you may have thought about getting started with learning a programming language, like Python. Seeing really cool case studies at virtual conferences or finding discounts on coding courses during the pandemic could be driving that desire too. Before you can start running scripts, you should ensure you have the essentials down first! While this post will focus on setting up a Python environment, many of these tips can be applied to setting up other programming environments as well. 

• What tools you need to start programming
• How to install Python
• Packages and how to install them
• How to edit and run a Python script

[Read more…] about Getting Started With Python: Set Up An Environment

2020 has been interesting for several reasons, and search marketing is no exception. Between privacy-focused web initiatives, political unrest on the web, and economic changes driven by a pandemic, search marketers have a lot to adapt to. 

We’ll dive into why marketers—especially PPC or paid ad marketers—will have to adapt or have their marketing campaigns die.

[Read more…] about A Win for Users and a Headache for Marketers