End-to-End

I’ve been hearing rumblings this week to the extent of “Firefox hates marketers and is coming for all of our data!”. This post, in particular, caught my attention, so the post that follows is my attempt to clear things up and, hopefully, lay some fears to rest.

In Mozilla’s announcement, they convey that “For new users who install and download Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default as part of the ‘Standard’ setting in the browser and will block known ‘third-party tracking cookies’” according to the Disconnect list.”

Sounds like a scary development (pun intended) for people who rely on web analytics data for their careers and livelihoods. Before we go any further, let’s take a minute to break down browser cookies and the critical differences between first and third-party cookies.

[Read more…] about No. Firefox Isn’t Going to Decimate Your Google Analytics Data.

Let’s start with a premise: Medium is not the best choice for your company’s blog platform if you are looking to have your website benefit from your blog content, have full control over the success or failure of your blog, and truly own your content in the fullest sense of the word. [Read more…] about Why You Shouldn’t Build Your Company’s Blog On Medium

With the advent of cryptocurrencies such as the famous Bitcoin (I’m still waiting to recoup my losses), Etherium (I’m still waiting to recoup my losses), Litecoin (I’m still waiting to recoup my losses), and hundreds more, the general public has been made aware of a far more interesting (in my humble opinion) invention: blockchain. How will this new technology affect the internet and for the purposes of this blog post, the work of digital marketers?

What is Blockchain?

A relatively new concept developed in 2008, blockchain is the reason cryptocurrencies are able to exist. This technology is essentially a digital ledger of economic transactions, where everyone part of a transaction has an immutable record, rather than through a centralized platform. Basically, blockchain is a fancy, incorruptible Google Sheet with its sharing settings set to public.

This technology makes it almost impossible to falsify data, while also creating a permanent record from start to finish. Cryptocurrencies are just the beginning, blockchain can also be used to record virtually anything of value, not just money, which calls for endless possibilities across various industries. This includes healthcare, banking, internet privacy, manufacturing and can even change the way we vote. So how does this new technology relate to digital marketing and how will it affect the way marketers do their jobs in the future?

[Read more…] about How Will Blockchain Affect Digital Marketing?

A business without a website is a business that is substantially losing out on opportunities to be discovered. However, building a website can be a daunting task. These days, it seems as though there are a million and one different ways that a person can build a website, and all of the options can become overwhelming.  Read more