For the last two weeks, I’ve been sending emails to prospective UpBuild clients to let them know we’re not going to work with them. Well, at least not for another month or two. Why? Because our team is at capacity and asking a business to pay us money for technical marketing consulting when we’re not able to service them to the absolute best of our ability is wrong. Is that a polarizing statement? It shouldn’t be.
In my experience, it’s essentially a coin toss as to whether or not this will cause us to lose the opportunity to get a client’s business. I’m more than okay with that. I’m honestly proud of it.
In this post, I’d like to explain why UpBuild turns clients away or puts them on a waiting list rather than trying — as most other agencies would — to make the sale and continue growing the business.
How Did It Come to This?
In my agency experience prior to founding UpBuild, it was not uncommon for me to find myself with upwards of 20 clients in my care. That’s 20 businesses whose SEO I was responsible for. You can already see where this is going, right?