Operations

The Impact of COVID-19 On Team Training

Since the start of the COVID-19 pandemic, global and local workforces have undergone several phases of transformation, a major change for many being the transition to remote work life. With this transition came challenges such as maintaining strong company culture, working with clients in a remote space, and the piece we will be focusing on in this post, conducting effective team training in a remote environment. Providing SEO training to your team can be a very large undertaking on its own, let alone in a post-pandemic remote workspace.

As you may know, UpBuild has been a 100% remote workforce since our founding in 2015 — one of the many perks of working in the SEO industry. Although this did not leave us immune to the economic impact of COVID-19, it did position us to come out ahead of many after-effects most businesses have had to navigate as they transition to remote work.

Even in industries such as digital marketing – a trade that can be virtually learned from anywhere –  prior to 2020, team training typically took place in person. However, with companies planning to downsize office space and 30% of people saying they’d quit their jobs if forced to go back to an office –  heyo, it me –  where does that leave team training? The flock to online learning systems may give us some indication.

In order to support a now broad workforce of remote team members, companies began rapidly adopting online learning systems and outsourcing training to businesses in the online learning market. On the other hand, with the economic effects of COVID-19, businesses have also sought new ways to provide necessary training to their new and existing team members while improving their bottom lines. UpBuild has recently experimented with one new solution that is just emerging from under the business radar: Google Classroom.

[Read more…] about Free SEO Team Training with Google Classroom

Whether you’re a freelance SEO or an SEO agency, your ability to win over new businesses with a great proposal is almost as important (and challenging) as performing the work itself. Here at UpBuild, we don’t have a designated sales team, but a dedicated team of us spends about 25% of our work week on what we call “client discovery”. Our client discovery process consists of lots of communication with new leads, with the ultimate goal of delivering the perfect proposal for their goals and needs.

Over the past six years, we’ve been refining how we build our proposals to maximize their impact when it’s time to deliver. In this blog post, I’ll share some insights on what we’ve found to be the most effective way to close new clients with a great proposal.

[Read more…] about How To Write A Great SEO Proposal

Working in an agency can sometimes feel like a revolving door of clients. They come, stay for a while, and then leave. At that point, you probably won’t see that client again, usually for reasons that have nothing to do with the quality of work you provided them. That is just the nature of working in an agency.

Luckily, working at UpBuild has given us the chance to re-engage with many of our past clients and optimize our process for doing so.

[Read more…] about Re-Engaging with a Previous Client

If you’ve studied sales and marketing as an SEO, you’ve probably been drilled on the “sales funnel” concept to near exhaustion. For years, agencies have been built around the funnel model and seen high levels of success. Some of the most prominent brands use the sales funnel to attract and convert new leads. However, the funnel concept carries a fundamental flaw by neglecting a massive piece of the business puzzle: client retention. 

[Read more…] about Combining Funnels With Flywheels as an SEO