Operations

Working in an agency can sometimes feel like a revolving door of clients. They come, stay for a while, and then leave. At that point, you probably won’t see that client again, usually for reasons that have nothing to do with the quality of work you provided them. That is just the nature of working in an agency.

Luckily, working at UpBuild has given us the chance to re-engage with many of our past clients and optimize our process for doing so.

[Read more…] about Re-Engaging with a Previous Client

If you’ve studied sales and marketing as an SEO, you’ve probably been drilled on the “sales funnel” concept to near exhaustion. For years, agencies have been built around the funnel model and seen high levels of success. Some of the most prominent brands use the sales funnel to attract and convert new leads. However, the funnel concept carries a fundamental flaw by neglecting a massive piece of the business puzzle: client retention. 

[Read more…] about Combining Funnels With Flywheels as an SEO

If you’re an SEO, chances are that managing your leads is not very high on your “favorite things to do” list. At UpBuild, we’ll be the first to admit that we’re not sales people, but we’ve found that keeping a well-organized sales pipeline is absolutely vital for our company’s success. 

[Read more…] about SEOs and CRMs: How To Use Your CRM to Optimize Your Sales Pipeline

December is always an interesting time of year in agency life. Clients are having budget conversations, team members are taking holiday vacations, and we’re all trying to wrap up various projects and deliverables before the end of the year. While the same can’t be said for our PPC counterparts, in the SEO realm, this can also be the slowest time of year. Clients are also taking vacations, or focused on delivering their own projects before the end of the year, so they might not be giving their vendors the normal amount of attention (which is completely understandable). I always like to take some of this time to reflect on the past year and think about what we can tweak and/or implement to make the business even better next year. Think of it as a New Year’s resolution of sorts – here are some ways we’re setting up UpBuild for success in 2019. [Read more…] about New Year’s Resolutions: Setting Up Your Agency for Success in 2019