SEO

An UpBuild client recently asked why the image in Google featured snippets are often provided by a different website than the one from which the text content is taken. This has been the case for quite some time now and it’s fair to say that while a page may provide the most useful answer, the same page might not convey the most useful visual.

There is a system in place for images; we just (as is the case with most things Google does) don’t know exactly what it is, and it appears to be different than the one for text. SEOs talk a lot about how to structure text for featured snippets – I wanted to see if we can definitively learn how to get an image included in featured snippets too.

[Read more…] about How To Get Your Images in a Featured Snippet

Content is not a one size fits all approach, and I promise, not everything on the web has to be upwards of 1,000 words. Your website’s copy should take many different forms and serve many different purposes that are as diverse as the needs as your target users. When it comes to building out informational content, there are two big categories it tends to fall into: evergreen content and fresh content or what I feel the need to deem ‘deciduous content’. As evergreen’s opposite, it seems only fair to round out the tree analogy for this content type that is more seasonal or timely.

[Read more…] about Evergreen vs. Blog Post Content

With approximately 380 new websites created every minute, the rush to find the best content management system is palpable. Every year there seem to be more and more platforms, each one more user-friendly than the next. With so many options, how does one choose?

As technical marketers, we always want our clients to have the best CMS that works for their specific needs, but we also hope they have great SEO capabilities. So, how do the top content management systems rank in terms of SEO friendliness? While not at all exhaustive, we’ve categorized some of the most popular content management systems.

[Read more…] about The Best Content Management Systems for SEO

Here at UpBuild, we totally understand that business owners and marketing teams have a lot on their plate. They want to make sure that everything is in tip-top shape, but some things may still fall to the wayside. A lot of the time, one thing that can get put on the back burner is the business’s website and SEO performance. We want to make it as easy as possible to improve a site’s SEO, even when you might be busy with a million other things. So, here are 5 simple ways to improve your site’s SEO right now.

[Read more…] about 5 Simple Ways to Improve Your SEO Right Now