SEO

Location-based redirection, also known as geo-based redirection or geolocation, is a commonly used solution for websites serving an international audience. Websites employing this tactic send users from various regions or languages to a local version of the page they’re trying to access, based on their IP address. Many international brands (including Google itself) rely on geolocation to speak to international audiences in their native tongues. Geolocation can even be used domestically on a state or city level to speak more directly to your users.

While location-based redirects provide the advantage of reaching users in other locales, failure to implement technical SEO best practices can result in some costly setbacks. Keep reading to learn more about how to use geolocation without wrecking your site’s SEO.

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Keyword research is the foundation of any good SEO strategy: strategically mapping terms and phrases to pages on your website can help bring in more traffic, more leads, and increased brand awareness. However, when it comes to finding the right keywords for your website, it can be easy to fall in the trap of choosing highly trafficked terms instead of lower-traffic but highly relevant keywords. Let’s take a look at why prioritizing search intent is important for your keyword research strategy.

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With a lot of recent SERP feature changes (including The Great Featured Snippet Shake-Em-Up), and as the market, user needs, and more are changing amid the COVID-19 pandemic, organic traffic is changing all the time. One change that’s gotten lost in the shuffle is the recent developments of Interesting Finds listings in mobile search results pages (SERPs). So far, discussion of Interesting Finds in the SEO community has been pretty limited, save for one article on March 11th from Glenn Gabe, discussing how beneficial Interesting Finds have been for publishers. The same cannot be said for most e-commerce companies, though.

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With the internet and social media constantly joining people together from all around the world, we are now being exposed to all kinds of new places and travel experiences that would have been considered ‘off-the-beaten-path’ until now. According to Travel Mindset, social media has become a new form of a travel guide that not only advises people on where to travel, but actually how to go about traveling to and experiencing a particular destination. But how exactly does any given social media platform actually persuade someone to travel to a specific location around the world? It’s largely done through influencer marketing.

By now, pretty much everyone has heard about influencer marketing. If you haven’t heard about it yet, you can learn more about influencer marketing on our previous blog post by Danielle Rohe. Right now, travel influencer marketing is huge on social media, especially on Instagram where people seem to be living vicariously through influencers’ photos. While a picture can be worth a thousand words, Instagram photos can only be so helpful when it comes to planning your next getaway. Sharing entire travel guides, or e.g. a list of 10 places you must see in a certain country, on Instagram just isn’t the most user-friendly experience. That’s why many social media travel influencers also use a blog to supplement their social media platforms. 

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Well, it happened again: Google went and made new rules, and gave us a startling reminder of how deeply we had dug in on the old ones. On some level, we SEOs go to bed every night believing that the game will be the same tomorrow as it was today, even as we constantly attend and deliver talks about how much it has changed over the years. I don’t know where that disconnect comes from, but it’s probably just an impulse to protect our sanity; if we really took time at the end of each day to reflect on how many times the very definition of our job and our industry has changed since we first got started, who knows how many more tomorrows we could bring ourselves to face.

Featured snippets first arrived in 2014 and sent shockwaves through the content strategy world immediately. The fact that Google had created a special class of search results page that offered an organic position superior to #1, and that access to that position could be (in theory, anyway) attained on content alone, shook up a lot of our old talking points.

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