SEO

In September, Moz published UpBuild’s guide on “How to Automate Pagespeed Insights For Multiple URLs using Google Sheets”. We got a lot of really excellent questions and feedback on the post, and have continued making tweaks and improvements to the tool, which we thought we’d share here today. I recommend reading the Moz blog post first to give you a good understanding of what to expect from this tool. Then once you’re done, read on below to hear more about the additions we have made based on the feedback we received.

[Read more…] about Automating Pagespeed Insights Using Google Sheets [Updated Template]

Influencer marketing is estimated at $8 billion in 2019, with expected growth to $15 billion by 2022, according to the Influencer Marketing 2019 report from Business Insider Intelligence. If you aren’t actively engaging in influencer marketing, you’ve probably at least thought about it, in the sense that your competitors might be. But have you considered the impact, positive or negative, it could have to your SEO? After Google’s September 10th announcement about new link attributes, including rel=“sponsored,” now is a great time to consider how influencer marketing and SEO could be, but probably aren’t, working together

[Read more…] about How Rel=Sponsored Affects Influencer Marketing

Many companies have been writing blog posts for years – blogs are a great way to drive awareness, leads, and sales from a website. However, the internet, particularly Google, changes fast. The way things worked 5 years ago can be completely different from the way things work today. So, even though these companies are adapting with the times and writing blog posts that may be optimized for today’s SEO, they still have posts from years back sitting on their sites that might not be quite up to standard. It’s easy to focus on creating new content and leave old blog posts in the past, but really, these old blog posts could be missed opportunities to bring in new qualified leads. Giving these old posts a content refresh could not only increase their position in Google rankings, but also give them a chance to gain more traffic and increase visibility to their brand as a whole. Here is how to give those old blog posts the update they might need to get them better rankings.

[Read more…] about How To Refresh Blog Content (And Why It’s Important)

I recently gave a talk at MozCon 2019, titled “Human -> Machine -> Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents.” Here are the slides, with added notes so you can follow along!

[Read more…] about Ruth’s MozCon 2019 Talk: Get the Slides