SEO

When you think of SEO, you might think of trying to drive traffic from search engine results pages (SERPs). Believe it or not, there’s more to optimize on a SERP than just the organic results – Google also includes a ton of rich information to the right of the search results, in knowledge panels. Google’s knowledge panel is an eye-catching snapshot of your brand that appears in the right-hand side of the results page with your logo, photos, summary of services, background, company information, and other details.

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Googlebot is good at its job. It masterfully navigates the web’s nooks and crannies to crawl webpage after webpage. Sometimes it’s a little too good at its job, and it crawls and indexes pages that we never meant for it to access in the first place, let alone surface in the SERPs. It happens to the best of us, so here’s a guide on how to deindex pages from Google.

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Here at UpBuild, we deeply understand the value of keyword research and how much of an impact it can have on your website’s success. We typically see that most people are aware of the importance of keyword research, but many times people don’t know exactly where to start. Keyword research can be an extensive project, so that is why we are here to provide a simple step-by-step process that will help you build a narrowed-down list of keywords to give your content focus and optimize your website for search engines.

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Getting “Linked from” URLs is a really useful way to find URLs that are linking to pages on your site. This is really beneficial when you want to find and fix URLs that are linking to a page reporting a 404 Not Found Google Search Console, but there’s simply not a great way to get this data out of the Google Search Console interface (in either the old or the new version). Instead, we can use the Search Console API Service programmatic way to access the functionality of the platform), to obtain the information quickly and easily.
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Here at UpBuild, we strongly believe there’s no shame in finding smart ways to make your job easier. For SEO, the MozBar Chrome Extension does exactly that. Whether you’re putting together a comprehensive competitor analysis or just tidying up some on-page SEO elements, the MozBar Chrome Extension gives you a concise view of the data you need directly from the web page.

What Is MozBar?

MozBar is a browser extension for Google Chrome that follows you around the web and provides useful data insights for SEO purposes. MozBar is powered by Moz, which is a widely used resource for SEO and digital marketing. The Chrome extension draws data form Moz’s database and provides it to you as you click and view different web pages. It is a massive help when it comes to page analysis, competitor research, finding link metrics, & analyzing search rankings. [Read more…] about Chrome Extensions We Love: MozBar | UpBuild