SEO

With approximately 380 new websites created every minute, the rush to find the best content management system is palpable. Every year there seem to be more and more platforms, each one more user-friendly than the next. With so many options, how does one choose?

As technical marketers, we always want our clients to have the best CMS that works for their specific needs, but we also hope they have great SEO capabilities. So, how do the top content management systems rank in terms of SEO friendliness? While not at all exhaustive, we’ve categorized some of the most popular content management systems.

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Here at UpBuild, we totally understand that business owners and marketing teams have a lot on their plate. They want to make sure that everything is in tip-top shape, but some things may still fall to the wayside. A lot of the time, one thing that can get put on the back burner is the business’s website and SEO performance. We want to make it as easy as possible to improve a site’s SEO, even when you might be busy with a million other things. So, here are 5 simple ways to improve your site’s SEO right now.

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There comes a time in every SEO agency’s life when it has to reexamine its audit template, to give the audit an audit, if you will. That time ideally comes every 18 months or so, though some agencies go years upon years without updating their audit templates, owing to institutional stagnation or simply to the fast pace of work typical of SEO. In UpBuild’s case, it wasn’t quite that long a wait, but it was a bit longer than 18 months, and boyyyyyy are we glad we set aside time to do it when we did.

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A blog is a great way to regularly produce content that helps new people discover your site and keep returning users engaged. Over time, however, you may find your blog falling into the trap of producing repetitive, disengaging, and, dare I say it, useless content.

If this does happen, you may wind up with multiple pages targeting the same keywords,  competing with each other in search, and ultimately cannibalizing your site’s prominence for your target keyword altogether.

I’m going to walk through how I conduct a blog content audit to uncover the blog posts that are yielding great results, and the plan of action to take for the ones that are underperforming, and possibly negatively affecting organic search results altogether.

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Long-term success in SEO is predicated on staying abreast of the latest developments in our ever-changing industry. Perhaps unsurprisingly, this has meant that the SEO world is prone to using buzzwords and hopping on the latest trends and topics. One topic that’s been receiving a lot of buzz recently is E-A-T, so we thought we’d create a handy primer to get you caught up quickly.

What is E-A-T?

Simply put, E-A-T is an acronym for the three factors that Google looks at to try to determine whether or not content on a website, as well as the website itself, is offering legit content: Expertise, Authoritativeness, and Trust. We’ll dive into each of these and what they mean, but first, some background.

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