SEO

Does your company website have a press section? If so, this post is for you! 

Jump ahead to the 10 Tactics 

UpBuild has been privileged to work with scores of organizations that are doing exciting and impactful work. As wonderful as it is to see recognition of that work bear fruit (e.g., high-value natural links and improved EAT signals), that same press attention is often underutilized for SEO. 

This post will explore concrete ways to boost your press section SEO. What follows are my best tips to optimize your press section to get the maximum SEO benefit and return on your investment of time and effort. 

[Read more…] about 10 Steps to Maximize the SEO Value of Your Press Section [Guide]

You’re sitting on LinkedIn and you see an article about growing your business through organic search with SEO. One of the first things the article mentions is building authority online by getting links to your site from other high authority websites. 

So you work with your PR team or hire an outside link-building agency and work on getting links.

The email you send:

“Hi, our site is relevant to your industry, please give us a link.”

[Read more…] about 3 Ways to Build Authority Online Without Link Outreach

In September we wrote about how title tags are measured in Google search results. We also released an accompanying title tag testing tool based on our findings.

We received wonderful feedback from the community, and even a couple of requests for a meta description length testing tool — so we made one!

[Read more…] about Meta Description Length Testing Tool

I’ve done my share of link building for clients throughout my career, but these days instead of building the links (since UpBuild consults on link building strategy, but doesn’t offer link building services), I frequently work with our clients to help them find an excellent link builder that can complement the work we’re already doing at UpBuild. To help me decide whether someone will be a good partner for our client, I have created a set of questions that I ask a potential link-building partner on our initial call or email (unless already otherwise answered by them up-front) to vet their process and services.

[Read more…] about How to Vet a Link Builder

Is your site ready for the Core Web Vitals to be added to page experience search signals? Since the announcement, I’ve come across many resources and tools meant to improve your Core Web Vitals (CWV). Still, very few tools provide detailed information about identifying and improving one of the three Core Web Vitals signals: Visual Stability, also known as Cumulative Layout Shift (CLS). As explained by Google, “a layout shift occurs any time a visible element changes its position from one rendered frame to the next.” CLS measures the combined effect of all unexpected layout shifts on a given page.

A common example used to demonstrate CLS and how to fix it is ads. Since ads are served from third-party sites often, they load after page content blocks and navigational elements, pushing content down or to one side when they finally do display. If your site doesn’t have content blocks for ads, you aren’t off the hook when it comes to CLS, though! Let’s look at how to identify what elements are causing poor CLS and how to fix layout shifts.

[Read more…] about How To Find & Fix Layout Shifts with Chrome DevTools