I recently gave a talk at MozCon 2019, titled “Human -> Machine -> Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents.” Here are the slides, with added notes so you can follow along![Read more…] about Ruth’s MozCon 2019 Talk: Get the Slides
An UpBuild client recently asked why the image in Google featured snippets are often provided by a different website than the one from which the text content is taken. This has been the case for quite some time now and it’s fair to say that while a page may provide the most useful answer, the same page might not convey the most useful visual.
There is a system in place for images; we just (as is the case with most things Google does) don’t know exactly what it is, and it appears to be different than the one for text. SEOs talk a lot about how to structure text for featured snippets – I wanted to see if we can definitively learn how to get an image included in featured snippets too.[Read more…] about How To Get Your Images in a Featured Snippet
We’re all familiar with internet “spam”. We see it in pop-up ads, in our email inboxes, and on websites and apps. Consumers normally think of spam in terms of unsolicited marketing emails, but search engines face their own type of spam that is equally detrimental to the user’s experience.
Content is not a one size fits all approach, and I promise, not everything on the web has to be upwards of 1,000 words. Your website’s copy should take many different forms and serve many different purposes that are as diverse as the needs as your target users. When it comes to building out informational content, there are two big categories it tends to fall into: evergreen content and fresh content or what I feel the need to deem ‘deciduous content’. As evergreen’s opposite, it seems only fair to round out the tree analogy for this content type that is more seasonal or timely.[Read more…] about Evergreen vs. Blog Post Content