Are you caught up on the Google I/O announcements? I’m still wrapping my head around the MUM and LaMDA announcements but found this article from Edwin Toonen to be an excellent overview. Edwin says, “In complex queries like this, it all comes down to combining entities, sentiments, and intent to figure out what something means.” I’ve found it easiest to start learning about entities, sentiments, and natural language processing by playing around with Google’s Cloud Natural Language API. Although its language model is separate from that of Google Search, the API can give us clues into how — and how well — machines understand our content. Let’s learn:[Read more…] about An Introduction to Google’s Cloud Natural Language API
Does your company website have a press section? If so, this post is for you!
UpBuild has been privileged to work with scores of organizations that are doing exciting and impactful work. As wonderful as it is to see recognition of that work bear fruit (e.g., high-value natural links and improved EAT signals), that same press attention is often underutilized for SEO.
This post will explore concrete ways to boost your press section SEO. What follows are my best tips to optimize your press section to get the maximum SEO benefit and return on your investment of time and effort.[Read more…] about 10 Steps to Maximize the SEO Value of Your Press Section [Guide]
You’re sitting on LinkedIn and you see an article about growing your business through organic search with SEO. One of the first things the article mentions is building authority online by getting links to your site from other high authority websites.
So you work with your PR team or hire an outside link-building agency and work on getting links.
The email you send:
“Hi, our site is relevant to your industry, please give us a link.”[Read more…] about 3 Ways to Build Authority Online Without Link Outreach
We received wonderful feedback from the community, and even a couple of requests for a meta description length testing tool — so we made one![Read more…] about Meta Description Length Testing Tool
I’ve done my share of link building for clients throughout my career, but these days instead of building the links (since UpBuild consults on link building strategy, but doesn’t offer link building services), I frequently work with our clients to help them find an excellent link builder that can complement the work we’re already doing at UpBuild. To help me decide whether someone will be a good partner for our client, I have created a set of questions that I ask a potential link-building partner on our initial call or email (unless already otherwise answered by them up-front) to vet their process and services.[Read more…] about How to Vet a Link Builder