If you’re an SEO consultant, you can probably name at least one experience you’ve had with a past client that simply ended up being more than you bargained for. Signing a contract with a client that’s a poor fit can lead to all kinds of headaches, including misaligned expectations, abusive clients, and projects that are significantly bigger than you anticipated.[Read more…] about Spotting Potential Pitfalls For SEO Consulting Clients
Working on websites, we work in rows and rows of data. A lot. But what happens when an executive wants to know more about that project you are notating from a data export? You have to turn your mind-numbing spreadsheet with filters and color coding only you might understand into a more digestible format. Now comes the hours and hours spent copying over information into a presentation.
With Google Apps Script, you can inject data from Google Sheets into a template in Google Slides and generate hundreds of pretty slides in just minutes.[Read more…] about How to Inject Data from Google Sheets Into a Google Slides Presentation
Webmasters are taking web accessibility (websites, tools, and technologies designed and developed so that people with disabilities can use them) more seriously, especially since usability has become critically relevant to SEO — browser behavior signals associated with user engagement have become ranking factors. At UpBuild, accessibility has become a priority, which has become reflected in our SEO audits; we now have an entire section of our SEO Audit devoted to this important topic.
However, making a website accessible is not just for ranking signals. It’s important to make content accessible to a wider range of people, including those with disabilities. People with blindness, low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity, etc., all deserve equal access to the web, and focusing on accessibility in design helps make the web a more equal space for everyone.[Read more…] about The Importance of Video Accessibility
Google will begin to protect users more aggressively from otherwise-secure websites that load insecure resources in the coming releases of Google Chrome. This type of content is known as “mixed content,” or serving content using different security protocols (HTTPS or HTTP). Google will begin to block resources from loading on an HTTPS website if the resources are not secure or using HTTPS.
If you’re currently relying on insecure resources, this change has the potential to be bad for your website, your business, and your users. [Read more…] about The Mixed Content Apocalypse and How to Stay Ahead of It
Over the years, we’ve worked with clients to overcome challenges they’ve had in righting the SEO ship across their international site iterations. When these clients come to us, they’ve often invested time and energy in the past to get international SEO tasks implemented, but have seen initiatives quickly fall to the wayside due to time zone differences, differing priorities, and ambiguous next steps and never saw international SEO successfully taken over the finish line.
This is where we’re so happy to come in. Because international offices are basically remote cohorts, working with them is our jam at UpBuild. We fully understand what it’s like when you’re communicating with people who aren’t simply sitting in the cubicle next to you.[Read more…] about International SEO Implementation Tips for International Teams