We received wonderful feedback from the community, and even a couple of requests for a meta description length testing tool — so we made one![Read more…] about Meta Description Length Testing Tool
I’ve done my share of link building for clients throughout my career, but these days instead of building the links (since UpBuild consults on link building strategy, but doesn’t offer link building services), I frequently work with our clients to help them find an excellent link builder that can complement the work we’re already doing at UpBuild. To help me decide whether someone will be a good partner for our client, I have created a set of questions that I ask a potential link-building partner on our initial call or email (unless already otherwise answered by them up-front) to vet their process and services.[Read more…] about How to Vet a Link Builder
Is your site ready for the Core Web Vitals to be added to page experience search signals? Since the announcement, I’ve come across many resources and tools meant to improve your Core Web Vitals (CWV). Still, very few tools provide detailed information about identifying and improving one of the three Core Web Vitals signals: Visual Stability, also known as Cumulative Layout Shift (CLS). As explained by Google, “a layout shift occurs any time a visible element changes its position from one rendered frame to the next.” CLS measures the combined effect of all unexpected layout shifts on a given page.
A common example used to demonstrate CLS and how to fix it is ads. Since ads are served from third-party sites often, they load after page content blocks and navigational elements, pushing content down or to one side when they finally do display. If your site doesn’t have content blocks for ads, you aren’t off the hook when it comes to CLS, though! Let’s look at how to identify what elements are causing poor CLS and how to fix layout shifts.[Read more…] about How To Find & Fix Layout Shifts with Chrome DevTools
When the Biden administration took office on January, 20th 2021, Americans expected lots of change. However, one area of significant change that many Americans may have not considered is the White House website. Let’s take a look at how the Biden-Harris Administration made whitehouse.gov a top priority as a symbol of Joe Biden’s promise to be a “president for all Americans.”[Read more…] about Web Accessibility Lessons from Whitehouse.gov
5 Resources for WCAG 2.0 Compliance
Whether you own, design, or optimize websites, you’ve most likely heard about web accessibility and perhaps even some of the laws and best practices that support the creation of accessible content. Let’s talk about what accessibility is, other than a word that seems impossible to spell correctly (about a third of the below misspellings of the word were used just while writing this post), and what it means for web creators.[Read more…] about Web Accessibility: Rated ‘E’ for Everyone