Let’s start with a premise: Medium is not the best choice for your company’s blog platform if you are looking to have your website benefit from your blog content, have full control over the success or failure of your blog, and truly own your content in the fullest sense of the word. [Read more…] about Why You Shouldn’t Build Your Company’s Blog On Medium
One of UpBuild’s core values is Transparency, and while that idea gets a lot of lip service among startups, it’s important for us to walk the walk. This post is a part of that effort. If you want to take a peek behind the curtain, then come on in and read about how UpBuild’s 2018 went and what we’re setting out to do in 2019.
How 2018 Went
2018 was a great year for the UpBuild team. Yet, it was also our most challenging in more than a few ways. It was a year of dichotomy.
This really snuck up on me, but we’re an established 10-person company now! With that comes higher overhead, increased operational complexity, and exciting challenges. In short, being a company with a double-digit headcount is a more serious undertaking than running a company made up of 4 independent contractors (our Year 1).
Who would’ve thought?!
With the advent of cryptocurrencies such as the famous Bitcoin (I’m still waiting to recoup my losses), Etherium (I’m still waiting to recoup my losses), Litecoin (I’m still waiting to recoup my losses), and hundreds more, the general public has been made aware of a far more interesting (in my humble opinion) invention: blockchain. How will this new technology affect the internet and for the purposes of this blog post, the work of digital marketers?
What is Blockchain?
A relatively new concept developed in 2008, blockchain is the reason cryptocurrencies are able to exist. This technology is essentially a digital ledger of economic transactions, where everyone part of a transaction has an immutable record, rather than through a centralized platform. Basically, blockchain is a fancy, incorruptible Google Sheet with its sharing settings set to public.
This technology makes it almost impossible to falsify data, while also creating a permanent record from start to finish. Cryptocurrencies are just the beginning, blockchain can also be used to record virtually anything of value, not just money, which calls for endless possibilities across various industries. This includes healthcare, banking, internet privacy, manufacturing and can even change the way we vote. So how does this new technology relate to digital marketing and how will it affect the way marketers do their jobs in the future?
Here at UpBuild, we deeply understand the value of keyword research and how much of an impact it can have on your website’s success. We typically see that most people are aware of the importance of keyword research, but many times people don’t know exactly where to start. Keyword research can be an extensive project, so that is why we are here to provide a simple step-by-step process that will help you build a narrowed-down list of keywords to give your content focus and optimize your website for search engines.
Getting “Linked from” URLs is a really useful way to find URLs that are linking to pages on your site. This is really beneficial when you want to find and fix URLs that are linking to a page reporting a 404 Not Found Google Search Console, but there’s simply not a great way to get this data out of the Google Search Console interface (in either the old or the new version). Instead, we can use the Search Console API Service programmatic way to access the functionality of the platform), to obtain the information quickly and easily.
[Read more…] about How To Download “Linked From” URLs using Google Search Console API