Google Analytics has recently released a closed beta of a new Phone Analytics feature. We were fortunate enough to be able to test this out for an UpBuild client. Here’s what we’ve learned so far.[Read more…] about Google Phone Analytics: First Look & Set Up Guide
The frequent readers among you are no doubt already familiar with UpBuild’s core company values. Today, we’re announcing a new initiative that will strengthen our commitment to three of those values in particular — purpose, betterment, and transparency — by making our collective expertise available to you, when you need it, absolutely free of charge. We’re calling it the UpBuild Help Desk.[Read more…] about Introducing the UpBuild Help Desk
Location-based redirection, also known as geo-based redirection or geolocation, is a commonly used solution for websites serving an international audience. Websites employing this tactic send users from various regions or languages to a local version of the page they’re trying to access, based on their IP address. Many international brands (including Google itself) rely on geolocation to speak to international audiences in their native tongues. Geolocation can even be used domestically on a state or city level to speak more directly to your users.
While location-based redirects provide the advantage of reaching users in other locales, failure to implement technical SEO best practices can result in some costly setbacks. Keep reading to learn more about how to use geolocation without wrecking your site’s SEO.[Read more…] about Technical SEO for Websites Using Geolocation
Why don’t my Facebook conversions match my website conversions?
If you’re tracking Facebook Ads conversion data in both Facebook and in Google Analytics, you may notice a discrepancy between the two numbers. It’s common for metrics not to match up exactly one-to-one across measurement platforms, but if there’s a large discrepancy, it’s worth looking into. One inaccuracy anywhere along the flow of information from your website to Facebook can result in the two data sets looking pretty different, so all points of data collection, from the website to the pixel, to the ad conversion, need to be evaluated.[Read more…] about Solving Facebook Data Discrepancies
We’ve all said it. I’m not aiming to denigrate it. But here’s the thing: we can do better than merely chiming in with ‘from an SEO perspective…’ Sure, as the SEO expert with a seat at the marketing table, it’s our job to be the SEO voice of reason, piping up when somebody proposes implementing a significant SEO roadblock, e.g., “from an SEO perspective, folks, adding a robots noindex tag across all of our product pages is no bueno”.[Read more…] about “From an SEO Perspective” – An SEO’s Perspective