Optimizely is an incredible optimization tool, but exactly how it works can be a mystery until you’ve had a chance to explore the mechanics.
Okay, I heard “more conversion” and “better user experience”, but HOW?!
How Optimizely Works (in words you know!)
The following is intended to help you wrap your head around how Optimizely can test two versions of a webpage, without having to actually get your developer to create a separate clone of your original page. There is A LOT more that Optimizely can do, so this explanation only scratches the surface. Nonetheless, for most folks this should be an excellent primer.
So how does Optimizely work when running a simple A/B test? Let’s find out…using Kanye West.