One incredible thing that you can (and should) track within Google Analytics is what your visitors are typing into your internal site search. Collecting and then giving thoughtful consideration to this data can teach you important lessons about how to improve your site and/or where it’s falling short.
While we don’t have flying cars, hoverboards, or Pepsi Perfect that’s in stock, we still have some pretty ridiculous stuff. When I first saw Back to the Future II (I think I was 6?), I got home and begged my mom to buy me a my first skateboard; I wanted to start practicing for when hoverboards became a reality!
I think the 6-year-old me would be profoundly disappointed about the actual state of technology in 2015. However, what that kid couldn’t have imagined was how utterly nuts 2015 would actually be. I was thinking about it this morning a lot.
Instead of getting to see Jaws 19 in theaters, I founded a kind of company that would have been inconceivable in 1989. I mean, the first web browser wasn’t invented until a year later in 1990! How could 6-year-old me ever have imagined that on the same day that Marty McFly traveled to, I’d be working at a “virtual” company where I’m able to do everything I need to do from a computer console?
In one of our weekly standups (that we do via video chat, naturally), the UpBuild team was geeking out about Back to the Future Day and it’s that kind of stuff that really causes me to marvel at things we now consider “normal”. If I don’t get to ride a hoverboard just yet, I think I’m okay with that (I’m over 30 now, I could break a hip ¯\_(ツ)_/¯ ) – There’s plenty of equally cool or cooler things in the future right now.
Have you heard of Itemref? If you’re into semantic markup and you haven’t, you really need to become familiar with this – it’s a game changer.
I really struggled with grasping how itemref works when I first started messing around with it, so this is my attempt to create a concise tutorial for your “everyday SEO” who might need to use it.
So after agonizing over having a “perfect” website to launch for about five months, I finally decided to pull the trigger. It’s actually an awesome feeling to not have that mental weight constantly there – “when am I going to get to that site?”, “should I just hire someone to finish it for me?”, “do I scrap it all and start over?”
Now that it’s live, I’ve been forced to polish it up just enough to be presentable. I’m actually pretty excited about it now. It doesn’t have be “PERFECT”, because “DONE” is worlds better.