Links & Resources from SearchFest

Thanks for coming to my session at SearchFest! Here’s some of the resources I mentioned in my talk (plus a few extras) that will help you get started with leveling up your structured data game.

Sample Implementation at

A robust example of using both inline microdata and JSON-LD structured data using itemref and itemid to create mega entities.

Basic Vocab for & Structured Data

A great resource from Aaron Bradley. A must read.

JSON for Linking Data

The go-to site for JSON-LD. The JSON Playground will let you test out a lot of your ideas.

Google’s SDTT

Never launch without testing!

Structured Data Linter

Another great testing tool that exactly follows specifications.

And last, but not least, the slide deck!

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