SEO

Search in 2018: What to Expect

Developing Content for SEO

Keyword research isn’t enough to fully capture your audience’s needs, or your brand’s voice. Take these 6 steps to build a better content strategy.|Keyword research isn’t enough to fully capture your audience’s needs, or your brand’s voice. Take these 6 steps to build a better content strategy.

Implementing Semantic Markup with Google Tag Manager

A companion blog post for the talk — Implementing Semantic Markup with GTM for Fun and Profit — that Ruth & Mike gave at TechSEO Boost in Boston.

Why We’re Not Going to Write Inline Semantic Markup Anymore

The number of reasons left to bother composing your semantic markup inline, instead of or in addition to writing it in JSON-LD, has fallen to zero.

Building Authority With Podcasting