Analytics implementations make up a huge percentage of the work we do here at UpBuild. While we’re passionate proponents of Google Tag Manager, we also acknowledge that there are plenty of other ways to achieve the same result, i.e., actionable analytics. In fact, I’ll admit that Google Tag Manager isn’t always the best implementation method. ::gasp:: I know! Scary, right?
I’ve long wanted to write a post that broke down the different styles of analytics implementations so that folks could weigh the pros and cons of each and make an informed decision. In web analytics, there’s no “right way” to do anything so the important thing is to be thoughtful about it and make the right decision for you based on where you’re at.
Let’s get right into it. [Read more…] about Analytics Implementation Methods Go Head-to-Head