• Skip to content
  • Skip to primary sidebar
  • Skip to footer

UpBuild

Values-Driven Technical Marketing

  • About
    • Mission & Values
    • Meet the Team
    • Be a Builder & Work at UpBuild
    • Offices & Location
  • Expertise & Services
    • SEO
    • Analytics
    • CRO
    • Custom Training & Education
    • Technical Marketing
  • Working With Us
    • Pricing
    • Non-Negotiables
    • Case Study: Zoomdata
    • Case Study: Indow
  • Blog
  • Contact

measurement protocol

Injecting CRM Data Into Google Analytics with Measurement Protocol

June 7, 2017 by Mike Arnesen 8 Comments

You’ve tried the rest, now try the best* way to merge your Google Analytics and CRM datasets. 

Integrating Customer Relationship Management, or CRM, data with Google Analytics. It’s been referred to as the “Holy Grail” of web analytics. If you’re in the business of generating leads for your company or client, I don’t need to explain how valuable that could be. After all, if the only thing that your CMO cares about is the number of Sales Qualified Leads (SQLs) in the CRM, then who cares about a 20% lift in form fills from organic search if you can’t definitively say what type of lead they turned into? Nobody cares about your traffic lift because there’s no concrete connection between the 100 lead forms that got filled out and the 25 new SQLs in the CRM that month.

But what if we could see not only how much traffic came from organic search in a given month in Google Analytics, but how many SQLs were produced as a result of that channel’s performance and spend/investment? What if we could perform analysis on the user behavior of “raw prospects” vs. “SQLs” vs. “MQLs” side-by-side?

And what if that’s only scratching the surface (Hint: it is only scratching the surface).

In this post, we’re going to dive deep into how to make that dream a reality using the Measurement Protocol.

* Debatable 

[Read more…] about Injecting CRM Data Into Google Analytics with Measurement Protocol

Filed Under: Analytics Tagged With: crm, google analytics, measurement protocol

Primary Sidebar

Get Our Weekly Newsletter

Technical marketing news made simple, from UpBuild's expert team straight to your inbox.

* indicates required

Browse previous newsletters. It's good stuff.

Recent Thoughts

How to Inject Data from Google Sheets Into a Google Slides Presentation

December 10, 2019 By Danielle Rohe

The Importance of Video Accessibility

November 27, 2019 By Michelle Polk

The Mixed Content Apocalypse and How to Stay Ahead of It

November 22, 2019 By Alex Ramadan

International SEO Implementation Tips for International Teams

November 11, 2019 By Laura McDougall

You Can Now Take Up Less Space in the SERPs If That’s What You Want

October 22, 2019 By Will Hattman

In the Spotlight

Engagements

You don't have time to worry about technical marketing and SEO. We do, and what's more, we love doing … [keep reading] about Engagements

Stay Connected

  • Facebook
  • LinkedIn
  • Twitter

Footer

Who We Are

We're geeks. Unashamed and idealistic. We're here to do innovative work that gets results for clients we're proud to partner with.

Learn more about us

Featured Blog Posts

automate data in sheets into formatted google slides

How to Inject Data from Google Sheets Into a Google Slides Presentation

The Importance of Video Accessibility

The Mixed Content Apocalypse and How to Stay Ahead of It

Newsletter

Sign up for our updates.

  • Home
  • About
  • Contact
  • Offices & Location
  • Certifications & Associations

© Copyright 2019 UpBuild, LLC · All Rights Reserved · Proudly powered by WordPress