Another year, another MozCon. You get a new theme and color scheme and Roger toy, you get a speaker list refreshed with new faces, and other trivial features of the Northwest premier marketing conference change as well — I’ll have you know the whole shebang moved across the street this year, and also I’m pretty sure it isn’t July right now — but the spirit of the thing endures beautifully and dependably, and that’s what keeps us all keep coming back. If you’re in this line of work, there’s simply no better conference on earth. You’re all but guaranteed to walk away thinking about 1) new big ideas that hadn’t occurred to you before it began, 2) new tactics that you can get cracking on immediately for the benefit of your clients, and 3) how much fun you had. How many other digital marketing events can offer up that trifecta?
Another traditional part of the MozCon experience for me, in each of the years I’ve been fortunate enough to attend, has been to blog about the presentations after the fact, and it’s a tradition that I don’t intend to break now. So come with me on a voyage back in time (one week) and have a look through my eyes at MozCon 2016 in all its glory. Here’s what I learned. [Read more…] about What I Learned at MozCon 2016