UpBuild is shamelessly idealistic. I’ve found myself saying this in sales pitches and at networking events more and more often, and I’m starting to get really comfortable with it. This stands in marked contrast to how I was “raised” in the digital agency world — you say yes to every project you can (because you usually don’t have any buffer in the bank account), you do whatever the client asks, and if you end up hating your job some days (months), you just hunker down and deal with it.
When I started this whole thing, I decided that it would be 100% on my terms and that I’d try to apply every lesson I’d learned during my career to make UpBuild something great. The one unfortunately common issue that I want to avoid is poor client fit, so let’s talk about tackling that.